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Where is YOUR fishbowl? 1 Apr 2011 | 10:53 pm
You need to increase revenues, drive more traffic, build customer loyalty at the same time as you cut costs and save time. How do you do all this and still take care of your customers? You already pu...
What Does It Cost To Keep A Customer? 21 Sep 2010 | 12:29 pm
In my previous article, “Are You Wasting Your Money on Advertising” I used the example of how expensive traditional advertising can be. “If you spend $200 on an ad in a newspaper and it brings you ...
Who is seeing your advertising? 21 Sep 2010 | 12:26 pm
Hearing from an advertising rep is probably a weekly occurrence for most business owners. If you’ve advertised with them before all they want to hear is “run the same ad from last time.” If you made...
Taking on the “big dogs” 21 Sep 2010 | 12:23 pm
Every day, somewhere in the world, a small business owner awakens to news that a national franchise is opening a competing business in their town. Suddenly the nice business they’ve spent years devel...
Pricing 1 Sep 2010 | 01:07 pm
Our pricing is based on the scope of projects and services we are performing for you. We will work within your budget to meet your needs. Packages can start as low as $35 per week. Please contact us b...
Facebook And Twitter Are Not Enough 1 Sep 2010 | 11:15 am
A lot of small businesses have started using social media, primarily Facebook and Twitter to advertise. They are quick and easy and FREE! You can use them to announce sales, special hours and promot...
ARE YOU WASTING YOUR MONEY ON ADVERTISING? 1 Sep 2010 | 11:12 am
If you spend any money at all advertising your business in the Bay Area, this could be the most important thing you read all year. Have you ever figured what it cost to get a customer? For example: ...
Why have a customer list? 1 Sep 2010 | 10:57 am
There are several logical reasons why it’s good to know how to get in touch with your customers. There is the most obvious: To get them to come back. They’ve proven they are willing to give you m...
