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From Outlier to Fan …The Canucks Experience 6 Jul 2013 | 02:45 am
It’s all about the Halo. Experiential Marketing Lesson Number 3 By Bruce Nickson This is the third in BCAMA’s Experiential Marketing Event held on June 18th. Amplifying your Experience thru Social Med...
Engaging your Audience through Experiential Marketing – Part 2 – Red Bull 27 Jun 2013 | 09:42 pm
Event Recap: Lessons in Experiential Marketing Lessons from the Mighty Mighty Red Bull It’s about the Brand Experience By Bruce Nickson Everyone knows “Red Bull Gives You Wings”. Well Kenny MacIntyre...
Engaging your audience through Experiential Marketing 25 Jun 2013 | 10:36 pm
Event Recap: Lessons in Experiential Marketing By Bruce Nickson On Tuesday June 18th, attendees of the Experiential Event were able to gain insight into what some of the most innovative players in the...
Quite the EVENT to End What’s Been Quite a Year 17 Jun 2013 | 10:18 pm
By Bruce Nickson Tomorrow (June 18th) from 6 to 9 pm, the BCAMA is hosting THE EXPERIENTIAL EVENT at TELUS World of Science. It promises to be a “can’t miss” event. We’ve had quite a year. We’ve had B...
Oh no! I forgot to go to VISION! 22 May 2013 | 02:55 pm
OMG, did you forgot to buy a ticket for today’s BCAMA VISION Conference? Well, darn, because you’re missing a great day! This morning, we’ve already heard from Doug Stephens (Retail Prophet), a ret...
Executive Spotlight Speakers at VISION 21 May 2013 | 12:00 pm
To help you choose which Executive Spotlight Speaker to listen to at the 2013 VISION Conference, here are some quick facts about Tamara Mendelsohn (VP of Marketing, Eventbrite), Mona Elesseily (Paid...
Speed Geeking – Part 3 of 3 21 May 2013 | 07:59 am
By Bruce Nickson Part 3 of our recap of the May 8th Digital Agency Panel, the final BCAMA Evening Speaker Series event for 2012/2013: It’s about Product… Sean Tyson of Invoke Media posited the notion ...
So, what is a Purple Cow Campaign? 20 May 2013 | 12:00 pm
Seth Godin’s latest book, Purple Cow, is about transforming your business by being remarkable. Godin says that the key to success is to find a way to stand out – to be the purple cow in a field of …...
Ryan Holiday – American Apparel 18 May 2013 | 12:57 am
Did you know… That Ryan is currently working on two new books: a full-length book about stoicism and a Kindle single? That Ryan wants you to help him with another new project? Check out his blog to fi...
Lyn Heward, Cirque du Soleil 16 May 2013 | 10:24 pm
Did you know: That Lyn Heward dedicated her book, The Spark: Igniting the Creative Fire That Lives Within Us All, to Guy Laliberté, the founder and CEO of Cirque du Soleil? That Lyn was a sports agent...
