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Boring is Best: How a Brand Style Guide Builds Your Business 21 Aug 2013 | 03:00 pm
Boring can be a virtue. That is, if you define boring as “consistent, unchanging and dependable.” When it comes to your visual brand, the more “boring,” the better. Your prospects and your customers...
The Right Way to Use Images to Market Your Business 14 Aug 2013 | 03:00 pm
Your brain processes images differently than words. And when you use both words and well-chosen images in combination, you activate both parts of your viewer’s brain, which helps them remember your .....
How to Use Visual Hierarchy for Clearer Marketing Materials 7 Aug 2013 | 03:00 pm
Visual hierarchy sounds complicated, but it’s not. It refers to the idea that information on a page should have a clear sense of order. That order is imposed by you, the person who’s designing the .....
How to Design Your Pages with Grids 31 Jul 2013 | 03:00 pm
Grids are all around us. Our street systems use grids, and so do the walls of our homes (have you noticed how all your windows and outlets align?). Grids impart a sense of order to our world. Why n.....
How to Use White Space to Make Your Marketing Clear and Easy to Read 24 Jul 2013 | 03:00 pm
(Watch the video to see why I made that face!) There are a few design concepts that confuse people when they’re first learning them. White space is definitely one of them. You know that well-des...
Are Your Colors Helping Your Brand? 17 Jul 2013 | 03:00 pm
Choosing brand colors to represent your business is one of the most difficult tasks you may face as you create your marketing materials. It doesn’t have to be, though. First, it’s important to rea.....
How to Choose and Combine Fonts 10 Jul 2013 | 03:00 pm
Your marketing message is delivered wrapped in fonts. The fonts you choose — and the way you combine them — will affect how your message and your business are perceived. That’s why it’s crucial to sp...
How to Market Your Business with Stories 3 Jul 2013 | 03:00 pm
Human beings are hardwired to be captivated by stories. We find them irresistible! That’s why when your marketing message is delivered as a story, your prospects find it easy to listen to, pay attent...
How to Define Your Target Market 26 Jun 2013 | 03:00 pm
One of the biggest stumbling blocks people encounter when they try to do their own marketing is that they don’t know where to start. Is that where you are right now? The First Step to Marketing Your ...
Why Good Design Matters to Your Brand 19 Jun 2013 | 03:00 pm
This week marks the first in a series of ten video posts that will run on Big Brand System through August. They feature the ten basic concepts in my Design 101 series, which you can get when you sig...
