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What price a loan? 30 Jul 2013 | 07:02 pm
Wonga is an extremely entrepreneurial and high profile business which has recently become the centre of public debate. In many ways it epitomizes sustainable business growth and guaranteed profit, whi...
Corporate Culture - The Deal and Kennedy Model 25 Jul 2013 | 04:47 pm
As Deal and Kennedy propose: ‘… people are a company’s greatest resource, and the way to manage them is not directly by computer reports, but by the subtle cues of a culture’. This extract looks at th...
Pricing 25 Jul 2013 | 03:27 pm
Pricing is one of the most difficult areas of marketing decision making. Although price is an important element of the marketing mix, one which can send many signals to the customer about the quality ...
Crisis Management 25 Jul 2013 | 02:11 pm
Crisis management deals with disruptive situations that challenge the basic assumptions and operating procedures of organizations. During the 1990s enterprises increasingly recognized their vulnerabil...
Product Launch and Follow-up 22 Jun 2013 | 08:47 pm
If a product's market testing is successful, the final plan must be prepared to introduce the new product onto the market, which consists of strategic and tactical decisions. This extract explores bot...
The Hawthorne Experiments 21 Jun 2013 | 09:55 pm
The Hawthorne studies, initially undertaken to investigate the relationship between work-place conditions and worker productivity, introduced a wide range of topics to the field of management study. ...
Milton Friedman and his contribution to Economics 21 Jun 2013 | 08:22 pm
Milton Friedman, the 1976 Nobel Prize winner for excellence in economics, was widely regarded as the leader of the Chicago School of Monetary Economics. This school stresses the importance of the Quan...
An Economy’s Standard of Living Depends on its Ability to Produce Goods and Services 21 Jun 2013 | 05:12 pm
Macro economics looks at how the economy is performing as a whole. One important macroeconomic concept is economic growth. This extract looks at how there is a considerable variation across countries...
Tax injustice? 31 May 2013 | 01:46 am
We love to blame others for all our economic woes. Multinationals are playing the tax system to their advantage, too many immigrants taking jobs and claiming benefits, families dependent on the welfar...
Brands 30 May 2013 | 06:37 pm
Branding is one of the most powerful concepts in marketing today, offering marketers at one and the same time a way of communicating product values to consumers and an important product enhancement fe...
