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Three Tips for In-Store Facebook Marketing 12 Aug 2013 | 08:59 pm
Thirty eight percent of smartphone owners research products while in physical store locations. If you own a brick-and-mortar business, this offers a great opportunity to promote your Facebook page and...
Leverage LinkedIn to Benefit Your Brand 1 Aug 2013 | 11:58 pm
An active brand presence on LinkedIn is important for every business—especially those serving the B2B market. In addition to your company profile, have you thought about the impact of your personal Li...
Building the Press Release of the Future 31 Jul 2013 | 11:18 pm
The following post was contributed by You Mon Tsang, Senior Vice President, Product Management at Vocus, Inc. Last week, Barry Schwartz at SearchEngineLand.com alerted the search marketing community o...
Brand Yourself Better – Free #VocusWebinar with Stacey Miller 23 Jul 2013 | 06:49 pm
Okay, this is pretty cool, and also very humbling – I’ve been asked to host my very own #vocuswebinar on personal branding. As you know, I usually moderate the Vocus webinars and post them here for th...
Four Social Media Metrics Worth Measuring 19 Jul 2013 | 10:31 pm
Whatever the goal of your social media marketing—awareness, engagement, web traffic, influence or share of voice—you need insightful metrics to accurately measure and demonstrate your results. Here ar...
Get SMART with Social Media Measurement 18 Jul 2013 | 01:50 am
One of the biggest obstacles to social media marketing success is a failing to effectively measure results. Overcome this challenge by setting meaningful objectives at the beginning of your social med...
Going SOLO: Tips for Social Local Marketing 8 Jul 2013 | 11:21 pm
Local marketing isn’t just about search. Customers also turn to social media to find out about nearby businesses. People trust word-of-mouth and recommendations from family and friends, which makes so...
How To Drive More Engagement on Facebook 3 Jul 2013 | 11:15 am
Engagement is key to Facebook marketing success. When fans engage with your page, it becomes visible to their larger networks. To benefit from this effect, you need more than Likes. Facebook’s algorit...
Social Media Measurement #VocusWebinar with Kami Huyse 2 Jul 2013 | 06:59 pm
Where is your brand present on social media? Facebook, Twitter, Linkedin? Other social networks? We know you’re being fabulous by posting, gaining followers, and spreading the word about your business...
Five Rules for Building Online Community 1 Jul 2013 | 11:00 am
An active and engaged online community around your brand is essential for digital marketing success. Even if you’re not an online retailer, your customers go online to research and see what others hav...
