Blogspot - rajitachaudhuri.blogspot.com - Business is Marketing

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I AM A PRODUCT! 26 Aug 2013 | 06:56 pm

At the risk of sounding extremely materialistic yet I always tell budding entrepreneurs and future leaders that an education in management teaches one among other things to become an expert in marketi...

BOLLYWOOD, HOLLYWOOD AND BRANDS 24 Jul 2013 | 08:13 pm

Amitabh Bachchan made his debut in Hollywood with a small but well portrayed role in the film The Great Gatsby. If you have seen the film you too would have been mesmerized by the grandeur of it, but ...

DO YOU REALLY WANT IT! 22 Jun 2013 | 01:46 pm

Michael Dell was in India recently. While addressing an audience he was asked, what is the secret of becoming a successful entrepreneur? His answer was something that surprised everyone. He said, “You...

DO YOU REALLY WANT IT! 21 Jun 2013 | 08:22 pm

Michael Dell was in India recently. While addressing an audience he was asked, what is the secret of becoming a successful entrepreneur? His answer was something that surprised everyone. He said, “You...

DARE TO CHANGE THE RULES OF THE GAME? 27 Apr 2013 | 03:37 pm

The big players of TV are a little worried and it’s all because of a small company named Aereo, an upstart which wants to change the way we view television. No wonder all the big firms from NBC, ABC, ...

GO MOBILE! 20 Mar 2013 | 01:15 pm

What do you do if you are a pizza parlour and the neighborhood where you are supposed to deliver your pizzas has people from over 200 nationalities who speak equally varied number of languages? Dubai ...

THE LESS OBVIOUS RULES OF SUCCESS 21 Feb 2013 | 06:15 pm

A simple arithmetic question for you: ‘A bat and ball cost a dollar and ten cents. The bat costs a dollar more than the ball. How much does the ball cost?’ If you answered ‘10 cents’ you also probably...

THE NEW ERA 19 Jan 2013 | 01:11 pm

The New Year will, as always, bring with it a change. For marketers too it will be a year of looking at business, at consumers, at strategies, at investments, even at job profiles in a different manne...

THE NEW ERA 18 Jan 2013 | 08:19 pm

The New Year will, as always, bring with it a change. For marketers too it will be a year of looking at business, at consumers, at strategies, at investments, even at job profiles in a different manne...

RESPOND QUICK... OR PERISH! 4 Jan 2013 | 04:38 pm

It is said that John F. Kennedy was America’s first television President. Barack Obama has shown that he is the nation’s first ‘Social Media’ President! The super fast advancements in technology and ...

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