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DARE TO CHANGE THE RULES OF THE GAME? 27 Apr 2013 | 08:37 am
The big players of TV are a little worried and it’s all because of a small company named Aereo, an upstart which wants to change the way we view television. No wonder all the big firms from NBC, ABC, ...
GO MOBILE! 20 Mar 2013 | 06:15 am
What do you do if you are a pizza parlour and the neighborhood where you are supposed to deliver your pizzas has people from over 200 nationalities who speak equally varied number of languages? Dubai ...
THE LESS OBVIOUS RULES OF SUCCESS 21 Feb 2013 | 10:15 am
A simple arithmetic question for you: ‘A bat and ball cost a dollar and ten cents. The bat costs a dollar more than the ball. How much does the ball cost?’ If you answered ‘10 cents’ you also probably...
THE NEW ERA 19 Jan 2013 | 05:11 am
The New Year will, as always, bring with it a change. For marketers too it will be a year of looking at business, at consumers, at strategies, at investments, even at job profiles in a different manne...
THE NEW ERA 18 Jan 2013 | 12:19 pm
The New Year will, as always, bring with it a change. For marketers too it will be a year of looking at business, at consumers, at strategies, at investments, even at job profiles in a different manne...
RESPOND QUICK... OR PERISH! 4 Jan 2013 | 08:38 am
It is said that John F. Kennedy was America’s first television President. Barack Obama has shown that he is the nation’s first ‘Social Media’ President! The super fast advancements in technology and t...
RESPOND QUICK... OR PERISH! 28 Dec 2012 | 03:04 pm
It is said that John F. Kennedy was America’s first television President. Barack Obama has shown that he is the nation’s first ‘Social Media’ President! The super fast advancements in technology and t...
BOOTSTRAP YOUR WAY TO SUCCESS! 15 Nov 2012 | 08:53 am
The term ‘bootstrapping’ is an interesting term. It has a lot of challenge, a lot of drama built into it. The term is attributed to a story written by Rudolf Erich. The story titled The Surprising Adv...
CHAINED TO SUCCEED! 1 Oct 2012 | 01:34 pm
Michelangelo She was a young girl when she first came to Mumbai from a small village. She was born into a dalit family and had faced discrimination all her life. After marriage at a tender age of 12, ...
IT’S COMMONSENSE SILLY!!! 15 Sep 2012 | 01:35 pm
The Olympics are over and forgotten and so is India’s performance. Yes, we did win a few medals, but we did not win a gold. If we had to look at the Olympics from a marketer’s point of view, then once...
