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The BrandBuilder Blog Has Moved 14 Jul 2008 | 12:36 pm
Hey, thanks for dropping by! The BrandBuilder blog has moved to a new home: http://thebrandbuilder.wordpress.com/ Follow this link, and don't forget to update your blogroll, your RSS reader, and your...
Why Karl Lagerfeld's new print ad/PSA rocks. 23 Jun 2008 | 02:15 pm
This is the kind of advertising that rocks my world. Why? Because it’s clever, funny, impossible to ignore, and memorable. Ergo: 100% effective. US agencies take note. This is how print advertising is...
Brandgroovin' 19 Jun 2008 | 11:31 pm
Photo by Matt A. If brands start with people, great brands start with great people. Not great in the sense that they are wealthy or successful or influencial (yet), but great in the sense that ego, s...
Insight and Action 19 Jun 2008 | 03:16 am
Today's bit of Marketing, Customer Experience, Design & Product Development advice comes from the archives of Kathy Sierra's blog: "Your job is to anticipate... To give them what they want and/or wha...
Stand Out 17 Jun 2008 | 11:22 pm
Word to the wise: If you don't stand out in some way, you're done. You might be able to exist, you might manage to survive, but that's all you'll ever have to look forward to. You can be a one-man sh...
The BrandBuilder is moving to Wordpress. 17 Jun 2008 | 07:00 am
At long last, the BrandBuilder blog is moving from blogspot to Worpress. (Yay!) What this means: 1. A slightly updated look. 2. Added functionality and features for you, my readers. 3. Clean RSS, at...
How Routine Kills Brands 17 Jun 2008 | 04:37 am
"The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow." - William Pollard. That's worth framing and hanging in every meeting room from Portland to Tahiti ...
Before you sign off on your advertising campaign 16 Jun 2008 | 11:06 pm
“Getting a product known isn’t the answer. Getting it wanted is the answer. …be sure your advertising is saying something, something that will inform and serve the consumer, and be sure you’re saying ...
The Incredible Hulk kicks ass. 16 Jun 2008 | 01:13 pm
Is The Incredible better than Ironman? Yes and no. It depends. I enjoyed Ironman slightly more because it was original and cool, BUT the depth of the Incredible Hulk is on the level of King Kong - mea...
Slippery Slope 14 Jun 2008 | 12:58 pm
image by ilisu Something Seth wrote quite a while back that still resonates with me today: "As soon as they start using the tactics of the other guys, playing the game they play, they become them. A...
