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Saying goodbye to the Google Website Optimizer Blog 1 Aug 2012 | 09:13 pm
Thanks to everyone who has been a loyal reader of this blog over the last few years. As we’ve launched Content Experiments in Google Analytics and continue to evolve that feature set, from now on we’l...
Spurious conversions in Website Optimizer reports 9 Jun 2012 | 04:21 am
We have gotten reports of spurious conversions appearing in Website Optimizer reports over the last few days. We have since fixed the underlying problem and reprocessed the affected data. Please do ...
Helping to create better websites: Introducing Content Experiments 2 Jun 2012 | 01:18 am
Over the last 5 years, it’s been great to see how many marketers and publishers have improved the web by using insights from Google Website Optimizer to create better experiences for their visitors. T...
Case Study: Universal Technical Institute Increases Application Requests Eight-fold With Website Optimizer 10 Mar 2011 | 11:28 am
UTI revved up their conversion rate with Google Website Optimizer. By conducting rigorous testing, making design improvements to their landing pages, and increasing AdWords investment to capitalize on...
Case Study: Universal Technical Institute Increases Application Requests Eight-fold With Website Optimizer 10 Mar 2011 | 06:28 am
UTI revved up their conversion rate with Google Website Optimizer. By conducting rigorous testing, making design improvements to their landing pages, and increasing AdWords investment to capitalize on...
New Year, New Asynchronous Tags for GWO 6 Jan 2011 | 09:27 am
Happy New Year fellow testers! We’ve just made a change to the Website Optimizer tags that will help your pages load faster, improve data accuracy, and eliminate tracking errors when tags are not full...
New Year, New Asynchronous Tags for GWO 6 Jan 2011 | 04:27 am
Happy New Year fellow testers! We’ve just made a change to the Website Optimizer tags that will help your pages load faster, improve data accuracy, and eliminate tracking errors when tags are not full...
Welcome, Google Apps users! 10 Dec 2010 | 11:39 am
Google Apps recently launched an improvement that made dozens of exciting Google services available to Google Apps users for the first time. As part of this launch, Google Website Optimizer is now ava...
Welcome, Google Apps users! 10 Dec 2010 | 06:39 am
Google Apps recently launched an improvement that made dozens of exciting Google services available to Google Apps users for the first time. As part of this launch, Google Website Optimizer is now ava...
Update your Website Optimizer scripts to secure your site 8 Dec 2010 | 07:14 am
Earlier this week we notified affected Website Optimizer users of a potential security issue with the Website Optimizer Control Script. If a website or browser has already been compromised by a separa...
