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How to Get Busy People to Take Action When You Send an Email 26 Aug 2013 | 05:04 am
We all get a lot of email. And we send off scores of them, too. For important emails we hope for replies or action. If you do the math on the number of inbound emails you get multiplied by the time i...
The Perils of Shiny New Objects 21 Aug 2013 | 06:30 am
I have a saying that I employ as a powerful metaphor at every startup with whom I work – “beware of shiny new objects.” It is one of the easiest pieces of advice to give as it is almost always valuab...
The Importance of Realism in Startups 11 Aug 2013 | 09:32 am
I’ve done a lot of video interviews. This is one of my favorite if not my favorite outright. It’s only 12 minutes long and if you’re a first-time entrepreneur (or second time, frankly) I encourage yo...
Getting Back Your Series A Mojo 27 Jul 2013 | 10:30 pm
Last year I wrote a blog post on entrepreneurs with a chip on their shoulders. I think it’s an important read. A chip on one’s shoulder as in, “Fuck the system, it’s broken and I want to fix it” is e...
If You Don’t Define Your Personal Brand the Market Will 24 Jul 2013 | 10:15 am
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all....
Why You Need to Ring the Freaking Cash Register 17 Jul 2013 | 10:59 am
I work with a lot of startups. I start to notice when bad behavior creeps into the system as a whole. I have seen much of that behavior over the past 2 years get worse. Nobody seems to want to make m...
How to Solve the Biggest Frustration Marketers Have With Social 16 Jul 2013 | 07:00 pm
When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest f...
Startup Grind Turns the Tables on Mark Suster 13 Jul 2013 | 09:49 pm
One of my favorite events last year was attending Startup Grind where I got to interview Clayton Christensen, author of The Innovator’s Dilemma. Not just because meeting Clayton was influential in sha...
How to Know When to Sell vs. When to Market to Customers 9 Jul 2013 | 07:14 pm
This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. We developed this at our first company and called it PUCCKA –...
Why Focusing on Only One Buyer Will Lose You Sales 4 Jul 2013 | 08:34 pm
This is part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. We developed this at our first company and called it PUCCKA – the o...
