Boxcarmarketing - boxcarmarketing.com
General Information:
Latest News:
5-Step Marketing Audit 9 Jul 2013 | 09:00 pm
Conducting your own marketing audit has some challenges because you are familiar with the strategy and tactics to such an extent that you infer things that may not be seen in the actual data, you over...
It’s June. Do You Know Where Your Marketing Strategy Is? 11 Jun 2013 | 08:00 pm
We are at the midway point of the year so just before you go off on summer holiday, here are a few things to ask yourself about your marketing program. How is business this year? I love using Google...
33 Online Marketing Resources for Librarians 23 May 2013 | 01:54 am
As follow up to my presentation at the BC Library Conference I have compiled a list of resources and key articles to help librarians interested in improving their understanding of the web. If you have...
Marketing Panel at BC Library Conference 13 May 2013 | 07:00 pm
I spoke at the BC Library Conference on Friday about marketing. F14 Readers’ Advisory Outside the Box: Marketing Experts Reveal Strategies on Promoting Books and Reading Organized by the BCLA Reader...
5 Underused Google Analytics Features 7 May 2013 | 05:00 pm
Google Analytic's basic reports are fine, but they are, well, basic. To really see the actionable data, you need to take advantage of custom reports, custom alerts, custom segments, filters and Univer...
Google Universal Analytics in a Nutshell 4 May 2013 | 07:17 pm
Things are changing! Google recently introduced Universal Analytics. Universal Analytics is a new code snippet that provides access in Analytics to a set of features that was previously only available...
Canadian eCommerce Survey 2013 30 Apr 2013 | 08:42 pm
ePath Consulting has published the results of the 2013 Canadian eBusiness / eCommerce Management Study. A bit of background: In 2012 ePath was tasked by University of Toronto's School of Continuing St...
Google Analytics Resources for Publishers 25 Apr 2013 | 10:00 pm
Above are the slides for my recent webinar for eBOUND Canada members on Google Analytics for Publishers. In the presentation, I reference a number of resources that are availabe on the Boxcar Marketin...
5 Not to Miss Articles 4 Apr 2013 | 08:50 pm
When T.S. Eliot penned "The Waste Land" in 1922, he was working in the foreign transactions department at Lloyd's bank. And while Eliot is well-known as the writer of that famous line decrying April, ...
3 Overlooked Online Marketing Strategies 4 Mar 2013 | 08:58 pm
Spring is upon us, well, for those of us on the West Coast anyway. And it's time to talk about growth and transitions for the fiscal year. When it comes to core strategies for online marketing, many ...
