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'Star of the Week' Spotlight: Clair Ashburn 27 Aug 2013 | 06:01 pm

Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a "Star of the Week." This week, our Star ...

Do You Know the Key Characteristics of Successful Testing Programs? 26 Aug 2013 | 09:27 pm

For those looking to start a testing program or for new programs struggling to gain footing, there are a number of hurdles to getting tests out the door. And just as every program must clear those hur...

5 Must-Read Optimization Posts for the Week of August 19 23 Aug 2013 | 05:00 pm

Though Cyber Monday gets the bulk of the media attention, data shows that the holiday shopping season begins online in early November and runs through December. That means now is the time to start pre...

5 Ways To Drive Online Revenue This Holiday Season 22 Aug 2013 | 06:01 pm

Online retailers widely consider Cyber Monday to be a critical benchmark that helps determine a successful holiday season. This guest post was written by Rob Yoegel, Content Marketing Director at Mon...

'Star of the Week' Spotlight: Carissa Nickel 20 Aug 2013 | 04:26 pm

Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a "Star of the Week." This week, our Star ...

5 Must-Read Optimization Posts for the Week of August 12 16 Aug 2013 | 06:10 pm

With analytics and testing platforms in place, organizations are hit with a deluge of data. This data is incredibly valuable, but managing it can be a chore. And managing it correctly is essential. De...

'Star of the Week' Spotlight: Alex Watson 13 Aug 2013 | 07:42 pm

Each week at Brooks Bell, we have a short meeting Friday morning with the entire team. During the meeting we get updates on tests and the company, and award a "Star of the Week." This week, our Star ...

How to Get the Most From Testing—Even With Low Traffic 12 Aug 2013 | 09:45 pm

In a perfect world, your site’s pages would attract so many visitors that the biggest challenge would be keeping up with all the test ideas your team is throwing at you. Sounds pretty great, doesn’t i...

5 Must-Read Optimization Posts for the Week of August 5 9 Aug 2013 | 05:27 pm

Whether you have a personal blog, an e-commerce site, a news portal, or a web app, one thing is certain: Your site visitors are guided by a need to accomplish specific goals. Those goals must be diffe...

Why You Should Never Pay for a Pure Client-Side Tag Management System 8 Aug 2013 | 05:48 pm

Understanding the Benefits, Limitations, and Ultimate Value of a Pure Client-Side TMS

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