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“Monaco Grand Prix” Edition Monaco & Carrera 28 May 2012 | 11:51 pm

TAG Heuer celebrated yesterday’s Monaco Grand Prix by unveiling a brace of  watches to mark the brand’s position as the official timing partner of the Automobile Club de Monaco (ACM). Four watches wer...

First Look: 2012 Aquaracer 500m Ceramic 24 May 2012 | 04:16 am

Here are the first photos and details of the 2012 update to one of TAG Heuer’s most popular watches- the 2012 Aquaracer 500m. The Aquaracer 500m line was launched at Baselworld in 2009 as  the “Alpha ...

The Heuer Digital Era 20 May 2012 | 06:43 pm

Collectors often reflect on the 1970s as being the most dynamic decade in Heuer’s history, a case that’s easy to mount when you look at the combination of the ground-breaking Chronomatic movement and ...

TAG Heuer: Chevenez & the Calibre 1888 12 May 2012 | 05:46 pm

Only a few months after the plans were first announced, construction has started at TAG Heuer’s new factory in Chevenez in the Jura Valley. The build for the 2,400 square- metre facility will last abo...

Review: TAG Heuer Carrera Jack Heuer 80 Edition 5 May 2012 | 03:20 am

The Jack Heuer 80th Birthday Edition Carrera is one of the most anticipated TAG Heuer watches in some time. The watch was first shown at Baselworld in March, and while it is not yet in the stores, we ...

Series Overview: TAG Heuer Kirium 30 Apr 2012 | 04:41 am

The TAG Heuer Kirium series was launched in 1997 and marked the end of one era and the birth of another. For more than 15 years TAG Heuer’s designs had been rooted in the “Six Features” look- steel sp...

History of Heuer III: 1950s 24 Apr 2012 | 02:33 am

By the start of the 1950s, the post-war boom in sales of chronographs to war veterans was beginning to tail off, leaving Heuer with additional manufacturing capacity. The decision was made to branch o...

Series Overview: TAG Heuer 1500 Professional 15 Apr 2012 | 05:38 am

The TAG Heuer range in 1990 was totally unrecognisable from the range offered during the golden era of the 1970s and early 1980s. Gone were the great Motorsport- inspired names- Monaco, Carrera, Autav...

The Watches of Ayrton Senna 1 Apr 2012 | 06:07 pm

Had it not been for that fateful weekend at Imola in 1994, Ayrton Senna would have turned 52 a couple of weeks ago. One of the first stories written on Calibre 11 back in 2009 was an overview of the S...

History of Heuer II: 1930s and 1940s 27 Mar 2012 | 11:09 pm

Last time out, we looked at the formation of Heuer in 1860 and followed it through a number of decades of ups and downs. We left it in good health, with official representation at 3 consecutive Olympi...

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