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First TV campaign for Brecon Carreg in over 10 years 2 Jul 2013 | 09:50 pm
We’ve created Brecon Carreg’s first TV commercial in over 10 years and it’s running throughout June and July. The 20 second commercial uses an interesting blend of illustration with live action to tel...
Our John West campaign proved that sustainability can be a force for growth not a cost on the balance sheet 7 Mar 2013 | 10:19 pm
In 2011, John West were locked into a low-price, high-volume model of behaviour, battling it out with Princes and Own Label. People didn’t care about the quality of the fish in the can, just the pric...
100 things to watch out for in 2013 10 Jan 2013 | 02:35 pm
JWT Intelligence has released their annual report highlighting the 100 things to watch for in 2013. JWT Intelligence is part of the centre for provocative thinking within JWT, regularly offering insig...
Magnet’s 2013 range – revealed 19 Dec 2012 | 08:17 pm
Our 2013 campaign for Magnet Kitchens launches today featuring Magnet’s Integra and Somerton kitchen ranges. The campaign runs until March 2013 and will highlight various offers for Magnet’s kitchens ...
Make room for the new Hillarys 17 Dec 2012 | 10:19 pm
After successfully coming through a competitive pitch, CheethamBelJWT were tasked with rebranding and repositioning Hillarys Blinds. The creative concept focused on the creative potential of a window ...
Magnet find the Beauty Built In 12 Dec 2012 | 05:03 pm
Watch this behind the scenes video telling the story about the origin of the soundtrack to our Magnet 2013 commercial ‘Beauty Built In’, set to launch December 19th 2012. The soundtrack features teena...
More John West stories discovered in the dark 5 Dec 2012 | 04:22 pm
The latest phase of the ‘Discover the story behind every can’ campaign for John West has now launched with the ‘Blackout/Spaghetti’ TV commercial. John West fisherman Old Sam returns to tell the story...
Big award for Cool campaign 26 Nov 2012 | 04:42 pm
Our MyCool Bolt-On campaign for JT was recognised at the Jersey CIM Awards last week, beating off the competition to win the award for ‘Best Creative’. The campaign launched on March 1st 2012 in-store...
CBJWT win Brecon Carreg account for 2013 15 Nov 2012 | 08:23 pm
Following a competitive pitch process, CheethamBellJWT have successfully been appointed by Welsh mineral water producer Brecon Mineral Water to develop the 2013 advertising campaign for their flagship...
We reveal Britain’s best kept fashion secrets 23 Oct 2012 | 08:46 pm
When national fashion & homeware retailer BHS approached us to develop their autumn/winter 2012 advertising campaign, we set about working on a creative idea that could: Raise awareness of their brand...
