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A Plan for MASSIVE Child Care Enrollment-Building at the Holiday Season 16 Nov 2012 | 10:44 pm

Close Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (Augu...

Fulfill Your Purpose: Get Your Message Out in a BIGGER Way! 1 Nov 2012 | 08:51 pm

Close Many child care owners and managers are afraid to really market and get their message out in the community in a big way. They hesitate, feeling fearful, nervous and concerned about being too ‘s...

Fill Your Child Care Program with Kids through Community Connections! 19 Oct 2012 | 07:46 pm

Close An often overlooked strategy to fill your program with children quickly is what I call “good old-fashioned, ‘pound the pavement’ style community marketing.”  This is truly one of your most powe...

How Much Should You Budget for Your Child Care Marketing & Advertising Your Program? 21 Sep 2012 | 01:31 am

Close “What should I budget for my marketing and advertising efforts?” I get this question a lot. Many owners & directors want to base spending on a percentage of their total tuition revenue, but the...

3 Questions to Ask Your Prospects GUARANTEED to Get More Tours Booked! 23 Aug 2012 | 02:46 am

Skilled telephone contact, following a simple method practiced in advance, will greatly enhance your childcare enrollment success. Consider, what happens to your carefully crafted marketing plan when ...

Child Care Marketing Calendars 26 Jul 2012 | 10:46 pm

One of the biggest mistakes I see with the marketing practices of child care programs is the “throw it against the wall and see if it sticks” tactic.  This means you go from one marketing idea to the ...

Child Care Daily Sheets: An Often Overlooked Opportunity 13 Jul 2012 | 11:11 pm

Communication with parents in a specific way, and on a daily basis, about the big and small events, activities and milestones of each child’s day in childcare is an essential means of connection betwe...

The #1 Secret to Achieving Your Goals 22 Jun 2012 | 03:09 am

It’s almost July 1, which means we’re halfway through with 2012.  Hard to believe it’s going so quickly!  Yet, it’s not too late to set your goals for 2012.  There are 6 months left this year and you ...

How to Get the Right Person Doing Your Center Tours 31 May 2012 | 10:00 pm

One super important strategy to grow your enrollment long-term is to hire the ideal person for conducting tours of your facility. Persuading prospective new parents is a role that is often filled by t...

Child Care Masterminding 18 May 2012 | 03:59 am

Using a Mastermind group as a part of your business plan for a childcare marketing program is the best way I know to get FAST breakthroughs and make major leaps in your business and personal life. Thi...

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