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A difficult moral question of automation 26 Aug 2013 | 06:27 pm
The writing is on the wall for nearly every unskilled labor job as machines get better and better at performing complex but mundane tasks. A decade ago, robots could only handle precisely automated, m...
The future ROI of offline advertising 23 Aug 2013 | 06:25 pm
I read with great interest that Google has filed a patent for Pay Per Gaze advertising, leveraging the power of the upcoming wearable computing/wearable tech trend. Whether or not they choose to use i...
Inbound and outbound marketing: you need both at the right time 22 Aug 2013 | 06:27 pm
Here’s the dirty secret of inbound and outbound marketing: they complement each other. They’re both important. They each play a vital role in getting a product, a brand, or a company off the ground, a...
Awaken Your Superhero at INBOUND13: The Slides! 21 Aug 2013 | 11:29 pm
For those who attended or wanted to attend my talk at INBOUND13, here are the slides from Awaken Your Superhero: How Social Media Saves Lives. Awaken Your Superhero: How Social Media Saves Lives from...
Back to School Advice for Marketing Students: Forget About Personal Brand 20 Aug 2013 | 05:55 pm
As the school year ramps up, as students of business schools, colleges, and universities return to class and start soaking in the knowledge about the profession of marketing again, you’re going to hea...
ABCDEFG Basics of Staying Safe 19 Aug 2013 | 06:26 pm
A few people have, in the wake of the unfortunate events recently, asked for some general advice about keeping safe in unsafe and uncertain times and places. I’m going to assume that you haven’t clock...
Why correlation vs. causation matters 16 Aug 2013 | 06:22 pm
One of the constant refrains you’ll hear from analytics and metrics experts like Tom Webster and many other sensible digital marketers is that correlation is not causation, and you shouldn’t confuse t...
Try this simple meditation on National Relaxation Day [free MP3] 15 Aug 2013 | 03:51 pm
It’s August 15, which means it’s National Relaxation Day, a day America imported from our British friends, where it’s called National Slacker Day overseas. There’s much ado about all of the different ...
Marketing’s roots are selling 14 Aug 2013 | 04:52 pm
Here’s a focus point to assist your thinking around whether what you’re doing is marketing or not. Let’s go back in time. Marketing or market comes from old French, marchiet, which in turn comes from ...
The guaranteed pure gold long-term marketing strategy 12 Aug 2013 | 05:04 pm
Much ado has been made of how quickly Google is evolving its Panda and Penguin SEO algorithms, discrediting once-viable online marketing strategies that were effective in the short term. Companies are...
