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Survey: Tracking Fears Are Real, But Consumers Grasp Value Exchange 12 Dec 2012 | 04:54 am
After surveying 2,000 customers in the U.S. and U.K., Accenture Interactive found that almost the same number of respondents--a large majority in both cases--said that they were worried about websites...
NBCU Ups Sales Execs 12 Dec 2012 | 04:46 am
Executive moves follow appointment of Linda Yaccarino as ad chief.
Is RIM Using Stealth Advertising To Promote BlackBerry 10 On Twitter? 12 Dec 2012 | 04:39 am
As the launch date for BlackBerry 10 gets ever closer, so Research in Motion needs to promote its new operating system even harder. Its latest play is on Twitter, where it may be using stealth adverti...
To Be Successful, Social Media Has To Fail 12 Dec 2012 | 04:28 am
Once companies start making real investments in social media, the pressure is on for marketers to quickly demonstrate real ROI. But right now, social media is still in its infancy in many companies. I...
Proximity Marketing: When Worlds Collide 12 Dec 2012 | 04:18 am
The rise of mobile technology lets advertisers communicate with potential customers in a uniquely personal way. Proximity marketing merges the physical and digital domains by using mobile devices to r...
Tim Armstrong: AOL Postponed Its $10 Million Ad Campaign Because 'It Wasn't Great' 12 Dec 2012 | 04:14 am
The commercial — which was supposed to have a Jonah Hill voiceover and feature Armstrong-approved dancers — has already made headlines for allegedly causing creative dissension within the company.
The Biggest Disruptions To Hit The Ad Industry In 2013 12 Dec 2012 | 04:06 am
Digital technology has disrupted and will continue to disrupt the advertising industry. Here are seven ad executives' predictions for what will be the biggest disruptions in the coming year.
Initiative: Value Is Core To Consumer Brand Experience 12 Dec 2012 | 02:02 am
The research showed that online video is a strong channel across the board for conveying value messages.
The Human Algorithm: Redefining The Value Of Data 12 Dec 2012 | 12:24 am
Someone has to be on the other side of data to interpret it beyond routine. Someone has to redefine the typical buckets where data is poured. And someone has to redefine the value of data to save impo...
Analyst: Why 2013 Is Shaping Up To Be The Year Tablet Sales Eclipse Notebooks 11 Dec 2012 | 11:55 pm
Once thought to be years away, DisplaySearch analyst David Hsieh now says many observers believe tablet PCs will pass notebook PC sales by next year or 2014.
