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New Research: Do Pictures of People Increase Facebook Engagement? 27 Aug 2013 | 03:00 pm
Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which do...
Websites Will Become the AM Radio of the Internet 25 Aug 2013 | 07:00 pm
If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access...
How to Cut Out Advertising in Favor of Inbound Marketing 23 Aug 2013 | 04:00 pm
Dan Moyle, Amerifirst @danmoyle Dan Moyle, inbound marketing evangelist at Amerifirst, joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a w...
Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters 22 Aug 2013 | 03:00 pm
It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. In an incredibly creative cause marketing ...
4 Plausible Reasons Bezos Bought Washington Post 21 Aug 2013 | 03:30 pm
In this weirdly bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Jeff Bezos (of Amazon.com) purchasing the Washington Post for $250 million, and what the possi...
3 Ways to Transform Your Blog Into a SEO Machine 20 Aug 2013 | 03:00 pm
Image via BigStockPhoto.com When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Why? Beca...
My 7 Favorite Content Marketing Tips and 29 More I Like A Lot 17 Aug 2013 | 09:00 pm
It’s almost September, which means it’s almost time for Content Marketing World, the Lollapalooza of the content marketing industry. It’s thousands of smart professional content types, converging all...
How to Use Social Strategies to Drive Business Goals 16 Aug 2013 | 03:00 pm
Brian Solis, Altimeter Group @briansolis Brian Solis, principal analyst at Altimeter Group, joins the Social Pros Podcast this week to discuss the biggest challenge most businesses face when integrat...
General Electric Hosts a Virtual Science Fair On Tumblr 15 Aug 2013 | 03:00 pm
What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. Previously covered on Convince & Convert as a clever approach ...
25 Brain Lubricants to Generate Content Ideas 14 Aug 2013 | 03:00 pm
Feeling stuck? The content’s not coming. It happens. I’m often asked where do you find ideas? I’m not sure I have the answers, but the question got me thinking. The tin man followed the yellow brick ...
