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Why Michael Wolff is Wrong About Print vs Digital Advertising 31 Jan 2013 | 10:34 pm
If you heard that Google won a contest with the prize of $1 million in print advertising, you’d probably have a good laugh. For one thing, Google winning a million dollars for anything is kind of like...
Would You Recognize a Big Idea if it Slapped You in the Face? 5 Jan 2013 | 11:27 pm
Getting a big idea is like panning for gold in the river and discovering a shiny nugget. But those moment of brilliance are pretty rare. In his book, Ogilvy on Advertising, the legendary David Ogilvy ...
7 Tips to Help You Write Conversationally 27 Dec 2012 | 12:03 am
Conversational writing is a crucial component of both good copywriting and effective content marketing. But as easy as it sounds – it is not always easy to pull off. A lot of people have trouble writi...
How I Became the Don Draper of Personal Checks 22 Dec 2012 | 10:55 pm
Okay…so the truth is I’m more like the Peggy Olson of personal checks. But that title just didn’t have the same kind of ring to it. Don Draper, the main character in AMC’s hit show Mad Men, is an adma...
Why You Should Stop Trying to Create Viral Videos 5 Dec 2012 | 07:21 pm
Is your business putting together a new video and planning to create something that goes viral on the internet? If so…you better keep your fingers crossed and turn to every superstition you can think ...
How to Use the Local News to Promote Your Small Business 28 Nov 2012 | 07:41 pm
While the role of traditional media in advertising, marketing and public relations is changing – it will always play a part. Since many small businesses focus on a local customer base, obtaining cover...
The Customer Revolution – Why You Need to Make Them Your Most Trusted Business Partners 26 Nov 2012 | 08:06 pm
There’s a revolution brewing… Not long from now, your customers and clients will be taking over. You can either choose to be on their side, or you can choose to let your business sink into the oblivio...
5 Reasons Why Small Business Saturday is the Ultimate Content Marketing Strategy 21 Nov 2012 | 03:08 am
There are a lot of made-up days this time of year. Black Friday gets people spending money while their bellies are still full of Thanksgiving dinner. Cyber Monday brings out all the online deal hunter...
Why a Garage is the Perfect Place to Start Your Small Business 19 Nov 2012 | 06:31 pm
Do you ever cringe a little bit at the term small business? Most of us are proud to be entrepreneurs or to be part of the business world that’s creating the most jobs and producing innovative ideas. B...
Busted! 5 Stupid Myths About Your Creativity 17 Nov 2012 | 03:38 am
Creativity and innovation are at the core of successful small businesses. But what if you don’t consider yourself to be the so-called creative type? You might be more of a number-cruncher, a tech expe...
