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How Comprehensive Customer Knowledge Helps Dominant Organizations Win 27 Aug 2013 | 12:00 pm
The reason that Apple and other industry-dominating organizations, like Harley-Davidson and IKEA, consistently beat out their competition is that they have a deep, comprehensive understanding of who t...
The Connected Consumer: How Social Media Has Changed Retail 20 Aug 2013 | 12:00 pm
1.15 billion people use Facebook. Half of those users have made checking Facebook part of their regular morning routine, with nearly a third logging on before they get out of bed in the morning. Soci...
Look! Up in the Sky! A Way To Make Your Customers Love You More And Increase Profitability 13 Aug 2013 | 12:00 pm
If you’re familiar with the tenets of Cult Branding, you’ve heard us talk about the importance of your Brand Lovers. Your Brand Lovers are the most valuable customers you’ve got—they shop with you mor...
Be A Better Brand Manager: Know The Emotional Landscape 5 Aug 2013 | 09:24 pm
In early May, Target announced a limited roll-out of a new service offering. Shoppers in the Los Angeles and Orange County area will now be able to consult with a brand-agnostic beauty concierge who’s...
Be A Better Brand Manager: Measure Everything 30 Jul 2013 | 01:00 pm
It’s pop quiz time! Where do baby Geckos come from? If your answer begins “When a Mommy Gecko and a Daddy Gecko love each other very much…” stop now. And this isn’t really part of the ever-popular li...
Be A Better Brand Manager: Understand What Doing Business With You Gives The Customer 24 Jul 2013 | 09:45 pm
Do you recognize that image in the corner? It’s a shot from NBC’s Today show, covering the Cronut phenomenon. Cronuts, in case you haven’t heard, are the legendarily delicious pastry creation of the D...
Be A Better Brand Manager: Be Willing To Look Within 16 Jul 2013 | 09:42 pm
An integral part of building a successful retail brand is having a dedicated core of customers who love your store so much that they can’t keep themselves from recommending it to their family and frie...
Be A Better Brand Manager: Know The Narrative and When to Disrupt It 12 Jul 2013 | 09:38 pm
As a brand manager, you’re well aware of how difficult it is to capture your customer’s attention in the current super-saturated messaging environment. The ubiquity of smartphones and tablet computer...
Be A Better Brand Manager: Look Your Customers In the Eye 3 Jul 2013 | 09:36 pm
Eye contact is on the decline, according to the Wall Street Journal. There are several reasons why we’re not looking at each other as often as we used to: the ubiquity of smartphones, the rise of remo...
Be A Better Brand Manager: Attend the Cult Branding Symposium 27 Jun 2013 | 09:35 pm
Here’s your chance to learn how you can put the secrets of Cult Branding to work for your company. Join BJ Bueno for a focused, growth-oriented session on the forces that influence customer loyalty. T...
