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Climbing TripAdvisor’s Popularity Index 16 Aug 2013 | 12:46 am
By Daniel Edward Craig, Reknown. I’m excited to announce I’ll be partnering with TripAdvisor and ReviewPro to bring you an exclusive webinar for hotels, Climbing TripAdvisor’s Popularity Index, on Au...
The Latest on Google for Hotels and Travel Businesses 30 Jul 2013 | 01:56 am
Confused about Google these days? You’re not alone. The company has been highly active in the travel space of late, leaving heads spinning. For help, check out my series of Google articles on the Rev...
Google for Hotels: Q+A with David Zammitt, Google Travel Industry Manager 19 Jun 2013 | 01:08 am
By Daniel Edward Craig, Reknown. Not just a search engine anymore, Google has dramatically extended its presence and influence in the online travel space in recent years. New features include Hotel Fi...
Social Media and Reputation Management for Hotels: Eight Key Takeaways 4 Jun 2013 | 08:32 pm
By Daniel Edward Craig, Reknown. Last month I gave presentations on social media and online reputation management for hotels in Barcelona, Madrid, Paris, London and Rome in partnership with ReviewPro ...
Free Seminars on Social Media and Web Marketing for Hotels 8 May 2013 | 08:20 pm
By Daniel Edward Craig, Reknown. Look out Europe, here I come! I’m excited to announce that I’m partnering with ReviewPro and WIHP to bring this free European seminar series to Barcelona, Madrid, Pa...
Trends in Hotel Marketing: Social Search, Utility Marketing and Converged Media 23 Apr 2013 | 06:36 pm
By Daniel Edward Craig, Reknown. For hotels, the first priority in online marketing is to make sure travelers find you when planning trips. That’s become increasingly challenging in the realm of paid ...
Is Your Hotel Prepared for a Social Media Crisis? 19 Feb 2013 | 11:14 pm
It’s an incident guaranteed to make any hotelier shudder. After a power outage at a Texas hotel last summer, a paralyzed American war veteran called the front desk to request help from his room. For r...
How to Manage Review Blackmail 28 Jan 2013 | 10:11 pm
I’ve written about Social Media Coercion and Social Media Ambush in the past, and it continues to be a hot topic. Whether engaging in a bit of harmless social media strong-arming or outright blackmail...
Webinar – Visual Storytelling 10 Jan 2013 | 11:01 pm
Happy New Year, folks! I’m excited to be collaborating with VFM Leonardo once again to bring you another free webinar on the theme of Social Media and Storytelling. This one is about Visual Storytelli...
How to Generate More Reviews, Followers and Engagement on the Social Web 20 Nov 2012 | 12:11 am
So you just want to be liked? You’re not alone. Hotels are discovering that the old maxim “If you build it, they will come” doesn’t necessarily apply to social networks. Consumers, bombarded by “lik...
