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Should Dealership Map Views Be Counted as a Conversion? 26 Aug 2013 | 08:37 pm
Latest HOT Discussion in the Forum Are Map Views worth counting as a conversion on your dealership website? Cobalt has shown dealership website Map Views as part of the overall conversion metric to ...
Is This the Beginning of the End for TrueCar 23 Aug 2013 | 07:01 am
TrueCar has had a roller coaster ride in the automotive retail industry over the past few years. However, it appears things may be taking a turn for the worse (both for TrueCar as well as its particip...
Does your Dealership Emanate THE Vision? 22 Aug 2013 | 06:00 am
Few people know what they want. Few people are driven. Few people have vision. If you want to find the ultimate in success, find your vision. I have just finished Fast Company’s article on Jeff B...
Live Chat Helps Them Sell Cars – CAO Annual Survey 20 Aug 2013 | 08:57 pm
Contact at Once conducted its annual survey and, surprising to not many, chat is where it’s at. Why you’re missing out on potential sales when you don’t have chat: 7 in 10 say they would welcome a c...
Authenticity for Car Dealers: Engaging Generation C 15 Aug 2013 | 08:08 pm
In response to Jordan Hyatt’s Presentation at Digital Summit at Mountain View At the Digital Summit at Mountain View, Jordan Hyatt, Google’s Senior Product and Solutions Specialist of Automotive, gav...
Digital Summit at Mountain View Happenings #DSMV13 13 Aug 2013 | 06:28 pm
…..WE WERE AT GOOGLE! Google. It’s still hard to grasp after being home for a few days that we were, in fact, on Google’s campus, learning from the very people who shape how Google in the automotive...
Digital Summit 2013 at Google Review with Kevin Frye 11 Aug 2013 | 04:32 pm
Thanks to Kevin Frye for taking the time this weekend to give everyone a his view of this years Digital Summit on Mountain View. DealerRefresh was once again a proud sponsor and sends another Thank Yo...
We Don’t Need Car Dealerships (?) #Tesla 6 Aug 2013 | 04:35 am
Dear Mr. Local Dealer, No one likes you. Sincerely, Tesla Motors If Tesla Motors had their way you’d be out of a job and tech-savvy shoppers would be buying their next Model S off the Internet. Sou...
Cobalt Delivers A Personalized Consumer Experience Online 3 Aug 2013 | 09:36 am
Car dealers have been promised that Big Data will be enhance their businesses yet for the most part, there have been few products delivered at the automotive retail level. Dataium was one of the first...
Your Summer Mobile Snapshot at the Dealership 27 Jul 2013 | 05:32 pm
Apps. The tidal wave continues: In Q1 of 2013 13.4 billion apps were downloaded according to figures from Canalys. This number is up 11% from Q4, 2012. Apple and Android now combine for just shy of...
