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Self Centered 31 Oct 2012 | 08:37 pm
BY NICHOLE CHRISTIAN PHOTOGRAPHY BY JOSEPH PUHY The Witch Doctors Were In With their agency looking for a fresh way to capture new business, marketers at the Price Group — a full-service marketing sho...
Inside the Mind of a Marketer 15 Sep 2012 | 12:28 am
How have direct marketers shifted their thinking since the "new normal" of multicultural marketing in the post-recession age has begun?
Brad Donnell 14 Sep 2012 | 10:48 pm
A Wilmington jeweler was under the gun to find a way to promote sales during one of its biggest events: Valentine’s Day. Soon after taking on the jeweler as a client, Linprint delivered about 30,000 p...
Clifford Yaw 14 Sep 2012 | 10:45 pm
With the season fast approaching, the leading youth baseball organization sought to get out the word about its 1,000 summer camp openings. Among its 50 annual mailings, Little League International sen...
Holly Gerberich 14 Sep 2012 | 10:42 pm
The American Chemical Society (ACS) had been using a generic mail package to encourage its 164,000 members worldwide to renew their status. At DirectMail.com’s suggestion, ACS mailed a more personaliz...
E’Van Steele 14 Sep 2012 | 10:35 pm
“Direct mail marketing is such a strategic key for reinforcing brand awareness and a staple in our marketing mix for clients as well as our agency,” says Steele. Advantage Communications recently laun...
Cross Sell 14 Sep 2012 | 10:30 pm
A colorful Red Cross catalog highlights how the relief organization uses direct mail to heighten awareness, win donations and help save lives.
Call to Action 14 Sep 2012 | 10:14 pm
A small financial management firm is sending out a package that seems certain to get prospects talking.
P.O.V. One Question, Three Experts on How They Make Direct Mail Work 14 Sep 2012 | 10:01 pm
Three experts discuss how they make direct mail work for them.
Outside the Box: Trial Size Me 14 Sep 2012 | 08:57 pm
Drive additional sales by putting your product in the hands of your customers.
