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How to Get Into Big Data Analytics 27 Feb 2013 | 02:11 pm
Albert Einstein once said “information is not knowledge” and data without context is just organized information. In essence, data is just people doing stuff. The true value of data is far beyond obs...
How to Get Into Big Data Analytics 27 Feb 2013 | 02:11 pm
Albert Einstein once said "information is not knowledge" and data without context is just organized information. In essence, data is just people doing stuff. The true value of data is far beyond obs...
Web Analytics Strategy – How to Use Google Analytics to Gain Actionable Insights 3 Jan 2013 | 03:28 pm
Effective Internet marketing strategies are built via insights from web analytics strategies. The goal is to abstract insights from web analytics to improve your campaign continuously. A simple way of...
Web Analytics Strategy – How to Use Google Analytics to Gain Actionable Insights 3 Jan 2013 | 03:28 pm
Effective Internet marketing strategies are built via insights from web analytics strategies. The goal is to abstract insights from web analytics to improve your campaign continuously. A simple way of...
Website Analytics Strategy: Google Analytics Multi-Channel Attribution 3 Jan 2013 | 03:28 pm
Effective Internet marketing strategies are built on insights from website analytics (or web analytics). The goal is to abstract insights from web analytics to improve your campaign continuously. A si...
Search Engine Marketing: ROI vs. Profits 7 May 2012 | 06:20 pm
In SEM (Search Engine Marketing) ROI is a safer metric, at the end of the day, than profit. The pros of going with ROI outweigh profit in the immediacy. Profit is almost always the primary goal in t...
Search Engine Marketing: ROI vs. Profits 7 May 2012 | 11:20 am
In SEM (Search Engine Marketing) ROI is a safer metric, at the end of the day, than profit. The pros of going with ROI outweigh profit in the immediacy. Profit is almost always the primary goal in t...
9 Keys to Increase Website Conversion Rate and Turn Visitors into Customers 20 Jul 2011 | 07:28 pm
If you’ve been reading this blog for awhile, you might remember a post I wrote recently called Why Attention is the New Currency Online. When I wrote it, I had been working to create a process to audi...
9 Keys to Increase Website Conversion Rate and Turn Visitors into Customers 20 Jul 2011 | 12:28 pm
If you've been reading this blog for awhile, you might remember a post I wrote recently called Why Attention is the New Currency Online. When I wrote it, I had been working to create a process to audi...
Beyond Search: Social Customer, Social Commerce, Social Media 1 Jul 2011 | 09:15 pm
It seems as if all the talk in web marketing these days center on algorithm updates, social signals, mobile and display opportunities. Marketers and brands are eager to make adjustments trying new str...
