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How to Use Google Trends to Stay Current On Your Keywords 25 Aug 2013 | 12:41 am
Have you ever wondered which of your keywords are trending up and which are trending down? How about new search terms that your potential customers are using but that you may not be targeting? Where ...
Help! My Testing Strategy Isn’t Working! 10 Aug 2013 | 10:30 am
A/B testing will solve all your problems. Your conversion rates will skyrocket and your customers will have a more satisfactory experience. You’ll make more money and your business will be successful....
3 Blogging Secrets for Success 18 Jul 2013 | 03:25 pm
My love/hate relationship with George R.R. Martin’s fantasy novels started with “The Game of Thrones” I love being so shocked and scared that I almost can’t continue reading and I love how his words s...
3 Reasons to Love Visual Website Optimizer for A/B Testing 3 Jul 2013 | 03:35 pm
Why do people buy Bayer Aspirin when you can buy the CVS generic or the Kirkland generic at about 1/3 of the cost? It’s the identical product – identical dosage, identical ingredients. What gives? It...
How Understanding Customer Awareness Can Increase Conversions 27 Jun 2013 | 12:32 pm
Olive oil cake? Suddenly dessert doesn’t sound so appealing. Carl my husband and I looked at each other and said to the waitress, “No, we’ll just take the check.” But instead of the check, the wait...
Six Landing Page Dos and Don’ts 21 Jun 2013 | 03:12 pm
Landing Page Dos and Don’ts When a visitor reaches your landing page, what does he see first? In general, most people look at images (especially faces), headlines, large elements, and bright colors. ...
Five Conversion Optimization Questions for Better Landing Pages 13 Jun 2013 | 03:00 pm
You spend a lot of time studying the analytics for your website, and that’s important. Analytics can tell you a lot of things. But one thing it can’t tell you is why a visitor does what he does. For ...
4 Pillars of a Strong Conversion Strategy 4 Jun 2013 | 03:24 pm
How’s your conversion strategy? When you’re in the process of optimizing a website, it can be easy to get so caught up in the details that you lose sight of your big-picture goals. Sometimes it’s hel...
Is Your WordPress Site Secure? 30 May 2013 | 12:54 pm
How Secure is your WordPress site? The front door of the beach cottage had a large old horseshoe directly over the door. We were struck by the size of it. Must have been a huge horse. Curious, we ch...
How to Create A Contact Page That Gives Visitors the Warm Fuzzies 23 May 2013 | 03:00 pm
It was late on a Saturday night. We were out of town with the pups, and Scuba, our black lab went from sick to deathly ill in less than 30 minutes. Too late for the regular vet, we had to find an emer...
