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Is Your Brand Acting Social or Being Social? 26 Aug 2013 | 04:30 pm
Is your brand acting social or are you being social? You might think this is just a matter of semantics. It might sound like I’m nitpicking, and you might think that this is a distinction that rea...
How to Use Facebook’s Story Bumping and Last Actor to Benefit Your Brand 19 Aug 2013 | 03:24 pm
The only thing that seems constant about Facebook is change, like the old saying goes. And (in case you hadn’t heard) the recent changes they made to the algorithm they use to determine how to disp...
How to Develop Your Visual Brand Identity 12 Aug 2013 | 04:21 pm
One of the strongest ways you will communicate to your prospects and customers has very little to do with words or information. Surprised? Don’t get me wrong – those things are important, very much....
How to Choose a Color Scheme for Your Brand 5 Aug 2013 | 05:54 pm
One of the most fun parts of building your brand’s visual identity is to select the colors of your brand and logo. It’s just one or two colors and might seem a simple task. But it’s trickier than you...
LinkedIn For Business Success: Using LinkedIn Groups 29 Jul 2013 | 05:11 pm
Using LinkedIn for your Business Success – LinkedIn Groups In my last article, I wrote about why it's important to use LinkedIn for your business and its online marketing and I listed 5 different way...
How to Network On LinkedIn and Gain New Leads 22 Jul 2013 | 04:50 pm
How to Attract Well Qualified Customers Without Leaving Your Living Room If you wanted to sell a genuine Rolex for a fair price (not the kind you find via street vendors, if you know what I mean), wo...
Twitter Management: Are Your Tweets Costing You Followers? 15 Jul 2013 | 05:11 pm
Are Your Tweets Making You Lose Followers? So you think you've got the hang of this Twitter "thing." Maybe you've been using my tips and spending a great deal of time and energy following many peopl...
How to Optimize Pinterest for Business 8 Jul 2013 | 02:28 pm
Since the beginning of Pinterest for Business, there have been some great new opportunities for businesses who want to use Pinterest as a means of marketing and advertising. Of course businesses were...
Instagram Video: Your Brand’s 15 Seconds of Fame 1 Jul 2013 | 02:52 pm
Once upon a time, Andy Warhol declared that in the future, everyone would have 15 minutes of fame. Well, I'm not sure about 15 minutes, but Instagram seems to have figured out a way for anyone to in....
How to Use Google Plus as your Networking Secret Weapon 24 Jun 2013 | 03:24 pm
One of the top social media networks (second only to Facebook!), Google Plus is a networking powerhouse for businesses! For many, Google Plus is seen as more serious than Facebook but friendlier and ...
