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Sneak Peak at WebRoast.tv – My New Blog 6 Dec 2011 | 11:07 am

Well, I have not blogged for a while!  Years ago I shifted from Internet Strategy over to Conversion Rate Optimization (CRO).  When that happened I stopped blogging from a simple lack of time.  Flash ...

The Two Sides of Conversion 27 Mar 2010 | 01:29 am

Moving Past Basic Conversion Rates An online business lives and dies by its conversion rates.  While it is always tempting to generate more traffic to a website, it rarely makes sense if the website ...

The Two Sides of Conversion 26 Mar 2010 | 09:29 pm

An online business lives and dies by its conversion rates. While it is always tempting to generate more traffic to a website, it rarely makes sense if the website can not convert visitors into paying ...

The Biggest Little Change I Ever Made 1 Dec 2009 | 11:16 am

I’ve been optimizing websites for years, and last month made a “Magic Bullet” change . It was a 1 word change and more than doubled the conversion rate.  This is worth sharing. I’ve seen this on land...

The Biggest Little Change I Ever Made 1 Dec 2009 | 06:16 am

It was a 1 word change and more than doubled the conversion rate. This was rare and worth sharing.

Websites are Sales, not Marketing 12 Aug 2009 | 02:41 am

Take This “Internet Sales” Test For Your Site Take a look at your website, now pretend that each word on the homepage is being said to one of your prospective customers after they said “I might want ...

Websites are Sales, not Marketing 11 Aug 2009 | 10:41 pm

Take This “Internet Sales” Test For Your Site Take a look at your website, now pretend that each word on the homepage is being said to one of your prospective customers after they said “I might want t...

Website Optimization Comes 1st 3 Aug 2009 | 02:05 pm

80% of websites have adequate traffic to achieve their goals, they just don’t handle it well. My last post was about the Internet Strategy Checklist my firm uses to “cover all the bases” with clients...

Website Optimization Comes 1st 3 Aug 2009 | 10:05 am

80% of websites have adequate traffic to achieve their goals, they just don't handle it well.

Internet Strategy Checklist 25 Jun 2009 | 04:24 am

Here is a checklist to use when developing or reviewing your Internet Marketing Strategy. This was developed for the clients of our Conversion Rate Optimization Company, and organizes the most common ...

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