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The True “Like” In Business 27 Aug 2012 | 02:58 am
We are taught through family values, at school and reinforced during tertiary education that being technically proficient beyond just competent is the key to making it. Competency is the key to succes...
[Case Study] Project Makeover 24 Aug 2012 | 03:48 am
Project Makeover is a classic example of delivering a website to a business aimed at the specific outcome the owners have in mind whilst equiping them with the ability to manage their own online desti...
[Case Study] LindsayBlamey.com.au 17 Aug 2012 | 06:16 am
Lindsay Blamey a Melbourne Artist and Graphic Designer approached the evimeira partnership to code and deliver an updated site he had designed to show his work, and to feature the items that were to r...
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The Designed Experience 16 Aug 2012 | 06:09 am
One of the most overlooked aspects of the marketing cycle is designing the customer experience. This is where the rubber meets the road, what we have worked through to date is all the ingredients to f...
Tuning in the Channels 15 Aug 2012 | 06:18 am
Armed with the Message (C.O.R.E. message, USP & Stories) and defined Market (Segmentation, Competition & Ideal Customer) it is time to identify the communication methods best suited to reaching the ta...
Who Is The Market? 14 Aug 2012 | 06:12 am
The ‘Market’ consists people who are likely to purchase your businesses product or service. In order to customise our message any further we need to define who it is that the business is targeting...
3 Essential Messages That Drive Business 13 Aug 2012 | 06:22 am
And he said “I just sell cleaning services”. “So, how does you customer decide between you and someone else”? I asked He looked down then back to me and said “Price”. “Then the cheapest always wins…...
The Secret Ingredient for Business Success 13 Aug 2012 | 06:05 am
Why take the time to write a marketing strategy? It is a question that I hear a lot – so here is my answer: Firstly, because strategy equals control. Generally speaking we business owners don’t have m...
[Case Study] k&n create 10 Aug 2012 | 06:13 am
Karen and Natasha of k&n create approached us to complete a website “refresh”, to implement some design updates that they had created and rebuild the site on a platform that would allow them to take m...
