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ATS London Agenda, and Why the Industry is Moving On 23 Aug 2013 | 12:00 pm
The obsession around consolidation has grown from a mild din to full-on shouting match over the past couple of months. The amount of hackneyed pieces written about the subject, as well as the IPO fren...
‘The Rise of Programmatic Ad Buying in Turkey’, by Jem Djemal, Commercial Director, The Exchange Lab Turkey 22 Aug 2013 | 04:11 pm
Turkey is Europe’s fastest growing market in terms of online display spend, registering 30% year-on-year growth in 2012 alone[1]. As an emerging market it has parallels with early-stage UK growth, alo...
‘The Media Plan: Heading for extinction or just evolving?’, by Robert Webster, Chief Product Officer, Crimtan 15 Aug 2013 | 12:00 pm
At the end of July, ExchangeWire posted an article on the Vendor/Agency relationship. Having just crossed the Agency/Vendor divide (MediaCom to Crimtan), the article raised a number of concepts that I...
‘Sambreel is Still Injecting Ads. Video Advertisers, Beware’, by Douglas de Jager, CEO spider.io 14 Aug 2013 | 05:00 pm
Background: Sambreel’s AdWare was Ostensibly Shut Down Last Year. On December 9, 2011, the Wall Street Journal called Sambreel out for illegitimately injecting ads into Facebook and Google webpages v...
As Budget Continues to Shift to Mobile, Adbrain CEO & Co-Founder Gareth Davies Outlines Their New Pure Play Tech Solution For Buyers 8 Aug 2013 | 03:01 pm
Mobile continues to be a strong growth area for independent tech and trading companies – all of which will be discussed at this year’s ATS event. Problems remain, however, around lack of transparency....
‘Nevermind the B*ll*cks, Here’s the Next Wave of RTB Innovation’, by Tal Keinan, CoFounder & CEO, AdExtent 6 Aug 2013 | 04:16 pm
There’s been lots of doom and gloom about how something like 7/8ths of us aren’t going to live to see our next birthday. Heck, maybe Terry’s right, and maybe that’s a good thing. So who’s gonna make ...
The next step for Real-Time Advertising, Martin Kelly, CEO & Co-Founder, Infectious Media 5 Aug 2013 | 01:18 pm
It’s hard to believe that the first real time impressions were bought only a few years ago, disrupting a display market rife with inefficiencies that was ripe for a change. And it made sense for every...
‘Why I ‘Like’ Facebook Exchange for Finding New Customers’, by Phil Macauley, EU MD, Quantcast 1 Aug 2013 | 01:16 pm
The launch of Facebook Exchange (FBX) last year was met with considerable enthusiasm, and many in our industry rightly heralded it as a development with widespread implications for the online display ...
The Media Plan is in the Exit Lounge: What’s Next For the Vendor/Agency Relationship? 31 Jul 2013 | 03:10 pm
ExchangeWire hosted a panel at ATS London 2011 discussing the death of the media plan. While it was hubris to suggest that its death was imminent, there was a lot of debate around the consequences of ...
‘TV vs Video No Longer: Taking the Whole View as Videology Launches Descartes’, by Anne de Kerckhove, MD EMEA 30 Jul 2013 | 12:00 pm
Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not just via the TV but on ...
