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Why the daunting task of brand building can never be one-size-fits-all 27 Aug 2013 | 04:59 pm
Précis: Communicating your brand values and keeping these fresh is of paramount importance in today’s competitive market. Brand refreshment exercises can be useful to know what influences the guest ....
Apples and oranges: how technology is helping the travel industry sell more and improve the customer experience 27 Aug 2013 | 12:40 pm
Précis: Getting systems to talk to each is priority for many travel brands and a big part of this is XML interoperability, as we find out in this exclusive article. The travel industry is continuou....
Is your ancillary pricing undermining your revenue management? 23 Aug 2013 | 05:37 pm
Précis: In general it seems that revenue management can work effectively with other departments like sales, distribution and loyalty to refine their procedures, but now a new conflict is emerging, w....
Semantic search – can it really pave way for a more efficient online world? 23 Aug 2013 | 12:44 pm
Précis: Setting real expectations from semantic search may be harder than we think. Even if a search query can be handled the way travellers think, it doesn’t necessarily follow that accurate result....
RM hits the big stage but must work harder to secure the lead role 22 Aug 2013 | 05:40 pm
Précis: Revenue management today is beginning to deliver strategic benefits across the business. With a bigger and broader mandate, RM specialists have an important role to play in communicating wit....
How to form partnership relationships that build loyalty and drive sales 22 Aug 2013 | 12:49 pm
Précis: As Virgin America knows only too well, handling partnership marketing is a demanding task. It calls for crafting several tangible benefits including brand differentiation, strengthening loya....
The Weeky Eye – UK moves on high-speed WiFi, Win for hostels…and more 21 Aug 2013 | 05:24 pm
Précis: August 14 – 20 WiFi on a high, Hostelbookers on a roll, Hyatt’s revenue tips, Top trends and more…our pick of the week’s news WiFi on a high Related Content: The art of upselling: how Hy.....
Striking a wholesale balance in a consolidating and fragmenting market 21 Aug 2013 | 01:01 pm
Précis: Established global travel wholesalers consider themselves to be long-term distribution partners that are not only focusing on expanding their reach, but becoming proficient in adapting to ch....
Ten essential takeaways from up-to-the-minute travel research 20 Aug 2013 | 06:04 pm
Précis: Against a backdrop of economic uncertainty, rapid technological changes and rising competition, travel brands are faced with a number of choices. EyeforTravel.com editor Pamela Whitby looks ....
Flash sales - no flash in the pan but getting marketing messages right is key 20 Aug 2013 | 01:11 pm
Précis: In the middle of a “polarising marketing” membership based luxury flash sales site like Secret Escapes wants to be sure it gets its marketing messages spot on. Pamela Whitby finds out how “....
