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Why Your Facebook Marketing Might Fail (And How to Fix It) 22 Jul 2013 | 05:49 pm
Abstract: The best Facebook marketing strategy is a multi-step process that generates more fans, engagement, and revenue. Here’s how you can do it, and why most fail. Right before Facebook’s infamous...
How to Increase Your Facebook ROI Without Wasting Time & Money 15 Jul 2013 | 03:00 pm
Abstract: Driving revenue from Facebook is possible… but “how” you do it depends on your business. Advertising money continues to pour into social media, with a report from BIA/Kelsey projecting it w...
The 4 Habits of Highly Effective Facebook Brand Pages 9 Jul 2013 | 04:00 pm
Abstract: Facebook’s EdgeRank prevents you from reaching your fans. Here’s how to defeat it, and get more engagement today. Facebook has recently acknowledged that brand messages only reach approxima...
The 3 Best Ways to Get More Facebook Fans (Without Advertising) 1 Jul 2013 | 05:00 pm
Abstract: Facebook is one of the best ways to reach new customers and clients online. Here are the 3 best ways to get more Facebook fans without advertising. In the past, I worked with a client to gr...
How Las Vegas Nightclubs Influence Buying Behavior for Record Profits 24 Jun 2013 | 05:30 pm
Abstract: The top Las Vegas nightclubs brought in over $80 million in revenue this year. Here’s how they influence buying behavior to generate record profits. XS and Marquee, two Las Vegas hotspots, ...
What Abercrombie & Fitch Can Teach Us About Brand Positioning Strategy 18 Jun 2013 | 05:00 pm
Abercrombie and Fitch, the popular tween fashion brand, was in the news recently for all the wrong reasons. Critics began rehashing an old 2006 quote, where CEO Mike Jeffries told a Salon interviewer:...
Why Your Strategic Marketing Plan Will Fail Without This One Thing 9 Jun 2013 | 05:00 pm
On May 25th 2012, SpaceX became the first private company in history to dock with the International Space Station. Since then, it has successfully sent 5 rockets into orbit, become a multi-billion dol...
What Jon Stewart & The Daily Show Can Teach You About Branding 27 May 2013 | 03:00 pm
Every company talks about a mission statement. But most are worthless and forgettable. Every company talks about their branding and positioning. But few actually live it. They may understand the theor...
3 Easy Ways to Find Out if Your Marketing is Working (Or if You’re Wasting Your Time) 20 May 2013 | 03:00 pm
Months before showing up on a major stage or television event, comedian Chris Rock will turn up at tiny comedy clubs to test out hundreds, even thousands of jokes. Instead of “performing”, he’ll just ...
Why You Should Steal Content Marketing Ideas to Build Your Business 16 Apr 2013 | 03:00 pm
Palm Springs is a desert resort town located 111 miles east of Los Angeles. It grew to fame as Hollywood’s elite flocked in the mid 1900s, and has been a popular tourist destination ever since — pulli...
