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Does your Content Marketing provide Visual Stimulation? 24 Jun 2013 | 04:49 am
There is an old expression, “Use a picture, it’s worth a thousand words”, which was first voiced by the noted newspaper editor Arthur Brisbane in the context of publicity and journalism at an instruct...
The Hidden Gem of B2B: E-mail Marketing 7 Jun 2013 | 09:38 pm
Why e-mail marketing is imperative for B2B? Unlike B2C, B2B faces the unique challenge of reaching the niche target audience on a micro-level. Putting it in perspective, the most used mode of business...
Marketing automation for B2B 10 Apr 2013 | 11:43 pm
At Grant Marketing, we like to stay ahead of the curve and that’s also the reason why we spend a great deal of time researching, monitoring current marketing trends, gathering consumer insights and pu...
Linking Mobile to B2B marketing strategy 5 Mar 2013 | 06:32 am
As mentioned in our previous blog, B2B companies are slowly and steadily dipping their toes in the social media water, and rightly so. But there is another storm brewing in the present digital ecosyst...
Social Media for Industrial Companies? 10 Jan 2013 | 11:58 pm
The bottom line: The time has come for industrial manufacturers to get on board with Social Media before it becomes difficult to catch up with competitors who have already embraced this revenue-increa...
Four Common Challenges of Content Marketing 10 Dec 2012 | 08:44 pm
Content Marketing should be an imperative part of your strategy to drive traffic to your website and bring awareness to your brand. The main idea behind content marketing is to build engagement with p...
Mobile Advertising 16 Nov 2012 | 01:01 am
Grant marketing strives to be on the forefront of the marketing and branding industry, Grant Marketing is able to do that by not only embracing new trends and tactics where marketing is concerned but ...
Social Media for B2B 2 Nov 2012 | 11:05 pm
Long gone are the days where a firm could be successful in any market without any social media, firms must adopt some form of social media if they would like to stay relevant and not lose their compet...
Content Marketing 25 Oct 2012 | 09:28 pm
Content marketing is an umbrella term that encompasses all marketing materials that include sharing content with the objective to attract and acquire customers.The marketing industry is past the point...
Brand Workshop 13 Sep 2012 | 08:44 pm
What: Brand Workshop When: September 27th 8AM-10AM Where: Grant Marketing, 800 Boylston St, Prudential Tower, 16th floor, Boston MA, 02199 To reserve a seat please contact Bob Grant at Grant Marketing...
