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NBC’s Women of Beach Volleyball Softcore Porn Pictorial 18 Aug 2012 | 04:44 am
So, this is a little off-topic, but I couldn’t help but call out the “Women of Beach Volleyball” on NBCOlympics.com. I haven’t seen softcore porn with such a thinly veiled attempt at journalism since ...
BMW and Spanking? In a TV Ad? Here’s why it works. 15 Aug 2012 | 12:17 pm
Exceptional Ad from BMW – two reversals in your emotional response to the ad packaged in a quick 30 seconds. It’s not really Friction Marketing, but it does do a great job of quickly jolting the sense...
Superbowl Ads Friction Marketing Review 9 Feb 2011 | 06:22 am
Every marketing pundit has to watch and weigh in on the Superbowl advertisements. So I sat down, gasped during a horrendous, mistake-laden debasement of the Star Spangled Banner, suffered through som...
Why the Uproar over Katy Perry’s Boobs Helps Sesame Street 27 Sep 2010 | 04:44 pm
Sesame Street decided to cancel an upcoming spot that included clips featuring Elmo singing with a revealingly buxom Katy Perry after receiving complaints after the video was initially posted on YouTu...
NASCAR Marketing – Everything Else is Just a Game 13 Aug 2010 | 06:50 pm
I’ve seen a few great NASCAR ads recently pushing the superiority of NASCAR over other sports. They are full of great friction marketing and end with the obnoxiously well crafted phrase “everything el...
Spooky Forbes Interview with AT&T CMO 31 Jul 2010 | 08:14 am
I’ve been particularly critical of AT&T on this blog. See below, a fairly eerie Forbes interview from last September with AT&T’s CMO, Cathy Coughlin. Granted she is delivering brand messaging, but t...
AT&T, Christo, Disclaimers, Lawyers and Rampant Stupidity 26 Jul 2010 | 04:45 pm
AT&T just can’t get it right. I thought they finally had – their blanket commercial seemed so good – it ignored Verizon, gave an impressive stat countering a primary complaint (we cover 97% of Americ...
FIFA Marketing Plan: Create Raving Fans by Ignoring Technology 30 Jun 2010 | 10:06 am
Today FIFA finally capitulated and agreed to “reopen” discussions on the use of technology in the refereeing of the world’s favorite sport. FIFA responded to massive backlash from a slew of goals th...
Careful Timing Helps Droid Steal iPhone4 Launch Thunder 24 Jun 2010 | 04:53 am
How do you frustrate the competition? Annouce your better mousetrap the day before they launch their new product. Verizon did just that today, posting a teaser “coming soon” page and video for the n...
National Pork Board Lawyers Gone Wild – Cease and Desist 22 Jun 2010 | 04:40 pm
My last post was on AT&T’s stupid legal department which created a PR disaster by leaving a voicemail threatening a Cease and Desist action should one of their own customers have the temerity to email...
