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FirstDibs in Food Retail Marketing: McDonald’s day part strategy 21 May 2013 | 05:54 am
by: Amor Maclang McDonald’s: When you have a problem with a day part, expand your rocking day part. What are the two things we can learn from McDonald’s? OWN AND DECLARE YOUR NICHE UNDER THE SUN Th...
FirstDibs in Food Retail: What Starbucks is really teaching us about food marketing 21 May 2013 | 05:52 am
by: Amor Maclang What I have always maintained, Food retail is like fashion, you don’t buy “branded” food because you’re hungry, you buy it because it’s meant to bring an ascribed feeling – status, n...
FirstDibs in Public Affairs, Corp Reputation Mgt: Apple and SM 21 May 2013 | 05:49 am
by: Amor Maclang Apple and SM: A Tale of Two Leviathan’s and what Other Corporate Giants can learn from them. As if some leaders will never learn, yesterday, there were news allegations about SM AUR...
FirstDibs in Risk and Crisis Management: Over-preparing so we never have to Over-react 20 May 2013 | 01:55 pm
“Given the all the confluence of good things that’s happening to our industry and the country at large, we have to ensure that there is no crisis, risk or issue that can undermine any of all our colle...
FirstDibs on Retail Consulting: Lighting 20 May 2013 | 01:53 pm
by: Amor Maclang A design savvy client once told me, lighting must be felt, not seen. No truer words but do retailers pay close attention to the minute details of the construction or do we have an ov...
FirstDibs in Tourism Marketing: Mariott’s Organic Revolution 20 May 2013 | 01:51 pm
by: Amor Maclang Like my host, I rarely join dinners but when I do, either the host and the dinner’s proposition proved to be irresistible. Last night proved to be both. Last night I was pleased to ...
FirstDibs in Business Creativity: Principles of Philippe Starck 20 May 2013 | 01:46 pm
by: Amor Maclang There’s so much creativity required in the day to day running of a management consulting business. Sharing with you an interesting palate cleanser I read and drawing from similaritie...
FirstDibs in Business Strategy & Consulting: Phil Investment Grade Rating 20 May 2013 | 01:29 pm
by: Amor Maclang With the Philippines Investment Grade Rating, they key to ensuring that the distribution of wealth is spread across all is INCLUSIVE GROWTH. In @GeiserMaclang, especially for the bus...
FirstDibs in Retail Marketing & Reputation Management: Abercrombie & Fitch 20 May 2013 | 12:34 pm
by: Amor Maclang I have always maintained that true premium and luxury marketing is all about the alignment of values. Lower tiered products convey the needs of the basal ganglia (great tasting food,...
FirstDibs in Reputation Management: The Trial of Kris Aquino 20 May 2013 | 12:26 pm
by: Amor Maclang The Trial of Kris Aquino: “To Kris Aquino, the highest court in the land is not the judiciary. It is the national public, in the courtroom built by the national media” I was asked b...
