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Mr. Mom Spotted On Aisle 5 – The Shifting Grocery Buying Demographic 23 Jul 2012 | 10:08 pm
While marketers always want to make targeting quick and easy, gender is becoming more and more of neutral or nuance within CPG and Grocery specifically. As the facts below suggest – the old standard r...
Facebook Updates Pages – Layout & Functionality 12 Feb 2011 | 04:48 am
Facebook has launched major changes to the functionality of Pages and have updated the layout to match the changes to the design of user profiles made in December. All Pages will be automatically migr...
Understanding the Concept of “Brand” 14 Jan 2011 | 03:21 am
Here’ s the kind of CEO who really understands the concept of “brand” at the highest level. Obviously, that’s what it takes for the scrappy upstart to take on the Nike’s and Adidas’s of the world. It ...
It’s Been a Good Year for the Code 10 Dec 2010 | 11:27 am
As we’re nearing the end of 2010, it’s time to give the little 2D QR Code a shout out as a breakout interactive tool this year. With a smart camera phone (and an installed reader, like QRReader app fo...
It’s Been a Good Year for the Code 10 Dec 2010 | 06:27 am
As we’re nearing the end of 2010, it’s time to give the little 2D QR Code a shout out as a breakout interactive tool this year. Continue reading →
Great inspiration for Cause Marketing 4 Dec 2010 | 10:59 am
We were lucky enough to meet Charlie Petrizzo and hear about his unbelievable story. As a child, Charlie survived death twice from two horrible accidents—he was hit by a car when he was five and elect...
Undercover Boss: Break Out Already! 25 Nov 2010 | 04:50 am
Calling The Workforce: Raise your hand if you’ve become formula-fatigued by CBS’s second season of Undercover Boss. I’ve got both hands raised. As a lover of reality TV, I totally find coziness in for...
Google Analytics Offers Holiday Analytics 15 Nov 2010 | 04:08 pm
If you get as geeked up over analytics as we do, then you’ll be interested to know that Google has a project called “Think Holiday.” http://www.google.com/thinkholiday/ It’s a pretty interesting porta...
Market-share vs. Profit Strategies 14 Aug 2010 | 10:52 pm
The joys of dating… We all know a friend who, at some stage in their single life, has dated anything with a heartbeat. (Let’s be totally honest, some of us are those friends). Dating anything with a ...
How Leading Brands Grow Their Industry Category 5 Aug 2010 | 11:25 pm
For a start, they’re large for my height. I’m 5’6” tall and my feet are size ten. I can never predict what a shoe will look like on my foot until it’s been shod onto my clod-hopper. The daintiest slip...
