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Aligning budgets and product strategy; Webcast on Innovation; ProductCamp Atlanta 8 Aug 2013 | 01:41 am
Does Your Budget Match Your Strategy? One of my favorite expressions is: “Budget is the ultimate expression of strategy.” Think about your company’s strategy. You might say that your strategy is to i...
How to improve your approach to innovation 23 Jul 2013 | 08:52 pm
This post is a bit of a “roundup” of some various things I’ve been working on with my colleagues at SiriusDecisions around innovation, innovation strategy, and investing/budgeting for innovation. If ...
ProductCamp Austin 11; Are you investing in the right areas? 17 Jul 2013 | 07:19 am
Austin ProductCamp 11 this weekend In my last post, I mentioned that I’ll be in Austin on July 20 for the upcoming ProductCamp Austin. (Texas in July — what could be better!) If you haven’t signed up ...
The Importance of Demand Type in Product Management; Austin and Atlanta ProductCamps 26 Jun 2013 | 06:18 am
The Importance of Demand Type in Product Management The right approach for a product to win in the market depends on a number of different factors. One factor relates to the different type of buyer d...
Charge More, Offer Less for Better Results; Introducing Portfolio Marketing 3 Jun 2013 | 06:03 am
How to Charge More, Offer “Less” and Get Better Conversions; Portfolio Marketing Is the Whole Enchilada; What's Hot on Twitter
Respect Your Competition; Innovation Strategy; Lean Start-Up 23 May 2013 | 06:31 am
Respect Your Competition; SiriusDecisions Innovation Strategy Framework; Hot topic: Lean Start-Up; What’s Hot on Twitter
Market Research Tips; Combining Strategy and Marketing 17 Apr 2013 | 02:00 am
Frame Your Market Research Objectives as Questions; The Best Companies Combine Marketing and Strategy; What’s Hot on Twitter
Product managers are marketers; Innovation Investment Allocation; Thought Leadership Webcast 12 Mar 2013 | 06:34 pm
If you're in Product Management, You're in Marketing; New Research on Innovation Investment Allocation; Free Webcast on Thought Leadership; Other Recommended Blog Posts; What’s Hot on Twitter
Understanding minimum criteria; your input needed on research; upcoming events 7 Feb 2013 | 08:09 am
Meet minimum buying criteria before exceeding them; How do companies make innovation investment decisions?; Upcoming webcasts and in-person events
What buyers really want; meet me in Minneapolis and Chicago; product roadmap webinar 31 Jan 2013 | 09:08 am
Understanding what buyers really want; What's the Best Way to Announce a Price Increase?; Meet me in Minneapolis and Chicago; Upcoming webcasts: Best Practices in Product Roadmaps; B-to-B Personas and...
