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LURID: A Look Into GumGum’s Heuristic Technologies 15 Aug 2013 | 03:27 am
In this photo from a leading womens retail website, the model’s skin exposure, body angle and facial positioning is detected and output by GumGum’s LURID image classifying system along with a comprehe...
Taking an In-Depth Look at In-Image Advertising 18 Jul 2013 | 03:37 am
We know firsthand that pioneering a whole new display advertising channel comes with the responsibility to educate the industry about what we do and why it’s so valuable to the brands and agencies we ...
These Alternative Ads Might Save Display Advertising (Business Insider Post) 27 Jun 2013 | 03:37 am
As seen on Business Insider, the following post was authored by GumGum CEO Ophir Tanz on June 24, 2013: The death of the banner ad may not be imminent, but the rise of programmatic buying and demand ...
Luma Partners Reveals the Future of Advertising 11 Jun 2013 | 04:34 am
The budding “LA Ad Tech” group met recently at Cross Campus in Santa Monica to discuss the future of digital marketing, where guest speaker Brian Andersen gave a preview of the “State of the State” pr...
Publisher Spotlight: Wetpaint 21 May 2013 | 03:55 am
We’re proud of our publisher partners and regularly feature the sites we think do an outstanding job of incorporating in-image advertising into their sites. One of our newest publishers, Wetpaint Ente...
What is “Premium”? 17 May 2013 | 04:26 am
Much has been said on both sides of the premium vs. programmatic debate in recent months, with some going as far as to declare real-time bidding will someday overtake the role of digital media sales p...
Cat’s Pride Case Study Featured at ad:tech 8 Apr 2013 | 04:53 am
We couldn’t be more proud to present our campaign for Cat’s Pride® Fresh & Light® cat litter at ad:tech San Francisco this week. During the session, “Native Ads, Images and New Must-Haves in the Media...
In-image Advertising: Native by Proxy? 3 Apr 2013 | 10:04 am
Around the time industry buzz about “native advertising” reached a fervor pitch in 2012, we made a decision not to make it central to GumGum’s market positioning, despite how easy it would be to jump ...
CEO Update & March Newsletter 22 Mar 2013 | 09:23 pm
Clients, Partners and Friends, As the visual web continues to evolve, so does in-image advertising and the growth of GumGum. Over the past year our team has nearly tripled in size, and we’ve run hundr...
The Origin of “A Picture is Worth a Thousand Words” 14 Feb 2013 | 03:19 am
Tony Winders, SVP of Marketing They say “a picture is worth a thousand words,” but what does that actually mean? And where did the expression come from? Here at GumGum, where we routinely celebrate th...
