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Direct Mail Copywriting Case Study: Selling Racing Tips 7 Jun 2013 | 04:17 pm
Yesterday I received a direct mail package. I don’t know how the mailer got my address because the offer is to buy horse-racing tips and I can’t remember the last time I visited a track. Because I’m n...
CMS! Ep 8: How to Start Your Content Marketing 5 Jun 2013 | 10:08 am
Already in this series of Content Marketing… Stripped! We’ve looked at creating a customer profile, choosing topics for starter content, choosing the right tone of voice and setting content marketing ...
10 Twitter Headline Styles Readers Love to Click 31 May 2013 | 01:44 pm
Every now and then you’re just not in the mood to master copywriting principles, you just need something you can swipe quick and use in your own copy. I hear ya. So this morning I did some research (a...
Content Marketing Tips from 2 Unusual Beer and Whiskey Booklets 31 May 2013 | 07:18 am
So last weekend I popped into one of my favourite pubs in Brighton, The Great Eastern, a pub we used to play in the old Bluegrass Band. With Brighton having one of the highest pubs-to-people ratio, it...
CMS! Ep7: How to Set Simple Content Marketing Goals 28 May 2013 | 10:07 pm
Welcome to this week’s episode of Content Marketing… Stripped! In it we consider how important it is to get the right balance when setting your content marketing goals. Too much detail can be overwhel...
20 Phrases for Building Suspense into Your Sales Pages 24 May 2013 | 11:49 am
When you’re writing a sales page, obviously you need to sell the benefits, build credibility and make an irresistible offer. But if you don’t know how to keep someone reading once you’ve hooked your r...
Free Mini-Workshop in Writing Web Content (Instant Access) 23 May 2013 | 09:38 pm
Writing web content can be a real pain. Recently I was looking through content marketing materials I’d uncovered from a content audit. I found a recent presentation from some corporate training I’d de...
CMS! Episode 6: Choosing Your Tone of Voice in Content Marketing 21 May 2013 | 08:22 am
It’s not what you say but the way that you say it right? Never is this more true than in content marketing. The tone of voice you choose in your blog posts, sales pages, or promotional reports can dam...
10 Ways to Hook Blog Readers With Your Opening Line 17 May 2013 | 10:14 pm
Want to grab your reader’s attention with the first line of your next blog post? Have them pause… forget their to-do list and get lost in your words? Then read this: The power of an opening line There...
How to Create a Rockstar eBook Worthy of Fame and Fortune 16 May 2013 | 11:54 pm
A few years ago when businesses realised that a good eBook could be sold online there was a lot of excitement. Tales of 5 figure launches, bazoodles of copies sold and overnight internet fame created ...
