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Brand searches – an integrated approach 2 Jul 2013 | 08:11 pm
A few weeks ago, Econsultancy featured an interesting post on The Slow Death of the Home Page. Econsultancy focuses in on the tendency of search engines to deep link to content in your site so that vi...
How we became the UK’s fifth largest digital media agency 21 Jun 2013 | 05:35 pm
On 20 June 2013 the old NMA Top 100 reappeared under Econsultancy branding as the Top 100 Digital Agencies and we’re delighted to see Harvest now ranking as the fifth-largest digital media agency and ...
Lies, damned lies and social media statistics 20 May 2013 | 07:43 pm
The other day I read an interesting article by KISSmetrics: “How to Master Social Customer Acquisition”. Amongst the social media statistics was one I found particularly interesting – that 77% of B2C ...
Enhanced campaigns from Google – our verdict 25 Feb 2013 | 06:00 pm
Google recently announced the launch of ‘Enhanced Campaigns’ – a change that is being phased in over the next six months across Google Adwords accounts. The change means all new campaigns in Google Ad...
Content strategy and the customer journey 25 Jan 2013 | 08:26 pm
All the expert predictions for 2013 have been made and the team at Smart Insights has kindly done the legwork and boiled them down to two specific areas of digital marketing that the pundits generally...
Are we ready for Video Ads In Search? 5 Dec 2012 | 08:40 pm
When Yahoo! first launched RAIS (Rich Ads In Search) back in 2009, Search Engine Land was asking “Are Video Ads Golden?”. 3 years on, the RAIS are back on the Search Alliance Network and yes, they re...
Benchmarking your Facebook content strategy 22 Nov 2012 | 09:05 pm
OK, so let’s imagine that you or your client have a Facebook brand page with a healthy 50,000 likes. You’re posting an entertaining mix of links back to your site, photos and the occasional piece of v...
Real-time multivariate testing within email marketing 15 Nov 2012 | 07:45 pm
We love email marketing. And we really love testing. So naturally we really really love the idea of multivariate testing within email. A great introduction to this subject is a recent webcast from B...
Digital marketing lessons from the US election 5 Nov 2012 | 09:13 pm
Not many people know this, but for twelve months in the early 90s, I was Neil Kinnock. I was working as a copywriter for an agency that held the Labour Party account and it was my job to write all … →
Let’s talk about me: authorship and authority in the digital age 4 Oct 2012 | 10:36 am
In the boring old real ‘analogue’ world, ideas of authorship and authority naturally sit together. Over time we work out who is talking sense and who is full of hot air. While I can work on simple hyp...
