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Heartbeat’s blog now on HeartbeatIdeas.com 2 Jan 2012 | 06:00 am

Hello loyal Pulse enthusiasts. As you’ve probably noticed, we’ve ceased posting relevant and evocative content from all corners of the marketing stratosphere. I’m sorry to say that we’ve discontinued ...

Social Media Sins 19 May 2011 | 04:45 am

“Eighteen months ago, 80 of my closest friends and I presented before the US Food and Drug Administration on how the agency should regulate the promotion of medical products via the internet and socia...

The Importance of SEO 12 May 2011 | 04:16 am

“Search engine optimization (SEO) is the process of improving a website’s position in search results. This is done by adding content to your site that includes keywords or phrases users commonly enter...

Future pharma: Making the most of the tablet takeover 20 Apr 2011 | 06:03 am

“Pharma has proved eager to take its tablets, using the iPad similar devices to sharpen sales and marketing efforts. (For more on pharma’s use of the iPad, see ‘Will the iPad kickstart a pharma sales ...

How Pharma Can Maximize Mobile 14 Apr 2011 | 08:08 am

Oh the signals of Spring: a tease of a 60-degree day, daffodils peeking through the soil in Central Park, bikers emerging from their winter’s hibernation, and, of course, the annual DTC National Confe...

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