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4 steps to help improve marketing data quality 26 Aug 2013 | 08:06 pm
Today’s marketer relies on data more than ever before for sophisticated segmentation and messaging. Unfortunately, many marketers currently struggle with their data quality, which inhibits analytics a...
Building a cross-channel roadmap – Part 1: The why 22 Aug 2013 | 07:23 pm
Individuals and companies alike are prone to conditioned habits of thinking and behavior. We find (or create) something that works and stick to it. In marketing parlance this might be known as a kind ...
Holiday planning guide for marketers 21 Aug 2013 | 11:02 pm
As the dog days of summer come to an end, marketers are already having visions of sugar plums dancing in their heads. Since the winter holiday season is a very successful and profitable time for retai...
Tancer talks retail trends after Urban Outfitters’ positive earnings 20 Aug 2013 | 09:55 pm
Positive earnings from retailer Urban Outfitters provides insight into sales trends for the remainder of the year. In this segment from Bloomberg TV, Bill Tancer discusses the state of retail and the ...
Email list hygiene challenges marketers looking to engage with subscribers 20 Aug 2013 | 12:58 am
While delivering an email seems like a simple task, all marketers know that nothing is ever as easy as it looks. We like to think that our subscribers are eagerly awaiting our messages with baited bre...
Improve online display performance through audience targeting 17 Aug 2013 | 01:02 am
Real-time bidding (RTB) and pay for performance have fundamentally changed the game of display advertising. The common tactic of carpet bombing with indiscriminate ads is neither economical nor effect...
Marketers show lack of confidence in cross-channel data 15 Aug 2013 | 12:21 am
In this increasingly technology-driven era, marketers have more tools at their disposal than ever before as they look to collect more data and discover more insights about their client bases.This infi...
Change-of-email notifications essential for Yahoo users in China 9 Aug 2013 | 02:48 am
International email marketers take note: your clients may soon be changing their email addresses. Yahoo has decided to shut down its free email service for the domains ‘yahoo.com.cn’ and ‘yahoo.cn’. T...
Companies devoting more room in budgets to data-driven marketing 8 Aug 2013 | 12:30 am
It’s been considered part of conventional wisdom for a few years now that data analytics are a key element in the future of marketing. By putting more effort into information management and data quali...
Gmail Updates: New data shows potential promise for marketers 7 Aug 2013 | 01:14 am
Gmail recently launched new tabs to organize users’ inboxes, a change that has moved industry insiders and marketers alike to question if this might cause detriment to client engagement rates. To foll...
