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Media buying services require an expert’s touch. 27 Nov 2012 | 11:00 am
Many businesses opt to manage their marketing and advertising using internal resources. If you have a highly-regulated business, a complex business model, and/or sufficient financial resources, this m...
Measuring the Influence of Your Social Media 19 Nov 2012 | 08:15 pm
Why is influence important? Influence is more than just the number of Twitter followers or mentions you receive. Social media influence is measured based on your ability to drive action, and there are...
Keyword phrases that improve your search engine ranking 15 Nov 2012 | 06:53 pm
If you are struggling to improve your website’s search engine ranking, it may be time to re-evaluate your content creation and keyword strategy. A while ago, we published a blog post titled “Web desig...
HMC2 Joins the Movember Movement 9 Nov 2012 | 10:04 pm
Movember is a global movement that got it’s start in Melbourne, Australia. Movember is all about trying to raise awareness of and raise money for the fight against cancer’s that impact the Bros in all...
Website Development – Do You Have a Plan? 7 Nov 2012 | 11:06 pm
Generally speaking, during Web 1.0, website development focused on fulfilling the needs of the company. Many first-generation websites were collections of static pages that were read-only digital broc...
Does your target audience expect responsive website design? 5 Nov 2012 | 06:59 pm
If you ask the average person visiting your website if they expect responsive website design, they’ll regard you with a blank stare. However, if you actually know what your target audience expects, yo...
Faster navigation in 5 lines of code 2 Nov 2012 | 05:48 pm
What would you do if there was a simple “5 lines of code” solution that would make your existing website 22% quicker to navigate? What if the solution was free and compatible with nearly any design or...
Brand audit tips for a better brand strategy 29 Oct 2012 | 10:00 am
A vibrant brand with a deep connection to your customers is the real lifeblood of any company. It is your key responsibility to ensure that the brand stays top of mind for every consumer that relies o...
3 Tips to ensure your website reflects your brand effectively. 26 Oct 2012 | 11:00 am
When developing an online presence, the way your brand and core messaging comes across is integral to not only the users’ experience, but the way they perceive and remember your brand. If you want yo...
Adris Groups Annual Report reveals growth potential, really. 25 Oct 2012 | 08:03 pm
A small agency in Croatia, Bruketa & Zinic OM, wanted to make a significant impact with the Annual Report for their client Adris Group. They used specially calibrated thermo color ink (a la mood ring ...
