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The Most Powerful Force In Marketing 16 Mar 2011 | 05:08 am
Think of all the amazing new products that have been introduced in the past few years. In the digital realm alone, there have been thousands of them. Every day I stumble on new offerings on the web t...
Why Creatives Are Always Confused 17 Feb 2011 | 07:17 am
As you stroll the halls of an ad agency you often encounter people wearing baseball caps, wandering aimlessly and muttering to themselves. We call these people “creatives.” They are the ones who make...
