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Brilliant Marketing from GORUCK Backpacks 9 Dec 2012 | 01:57 pm
There are dozens and dozens of large companies with big marketing budgets making high quality backpacks. A startup will never have the budget or manpower to compete head-to-head. More creative marketi...
What Money Can’t Buy by Michael Sandel 12 Jun 2012 | 02:02 pm
Big Ideas: The US is shifting from a market economy to a market society, where everything is for sale. Putting preferential access to public goods for a price only increases inequalities. This PBS....
Don’t act like a Used Car Salesman in your Online Business 29 May 2012 | 06:32 pm
Big Ideas: Don’t buy make money online programs or get rich quick schemes. It is not worth lying to make a quick sale. The life time value of the customer will likely be worth more than the short-t...
Dirty Profits – The Problems with Profit Maximization 13 May 2012 | 06:31 pm
Big Ideas: Dirty profits are extorted out of consumers at moments when they have little alternative. While most business pay lip service quality and customer service, their actions say otherwise. T...
The Art of Business – Ristr8tto Cafe in Thailand 1 May 2012 | 05:56 am
Big Ideas: Most businesses do a pretty lousy job of serving customers. The Ristr8tto Cafe in Thailand is an example of company that clearly gets it. Great businesses can’t be built on efficiency and...
Vegie Bar Melbourne – Lessons in Customer Service from Australia’s Worst Restaurant 7 Apr 2012 | 07:26 pm
Big Ideas: Effectively dealing with complaints can be a great marketing opportunity. Negative experiences spread much more than positive ones. Create an effective procedure to make customers happy,...
The Creativity Lie 2 Apr 2012 | 09:09 pm
Big Ideas: Everyone wants to be more creative and innovative, however, they are too afraid of doing something different because it might lead to failure. Try the Question Framework Exercise to help ...
Every Business is Becoming a Coffee Shop 5 Mar 2012 | 07:33 pm
Big Ideas: Connecting and collaborating are essential to most businesses. The best physical location for collaboration may very well be coffee shops. Universities, bookstores, retail stores and offi...
The End of the Middle Class 23 Feb 2012 | 07:52 pm
Big Ideas: Technology is leading to more automation and outsourcing of work, increasing rates of unemployment are the inevitable result. The middle class is bearing the brunt of these job losses. D...
Forget Collaboration – Individuals are More Creative than Groups 7 Feb 2012 | 06:07 am
Big Ideas: Individuals perform better than groups in quantity and quality of ideas. The larger the group, the more they are susceptible to group think. Shared work environments and collaboration ar...
