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Please Don’t Leave Me: Why customer retention is more important than customer acquisition 12 Aug 2013 | 08:22 pm
No doubt if you’ve been languishing in the marketing world long enough, you’ll have heard the hoary axiom that it costs more to acquire a new customer than to maintain an existing customer. A study b...
Where the hell am I going to get enough content from? 8 Aug 2013 | 08:08 pm
So: You’re sold-out on content marketing… You’ve made the business case to the CMO that you need to start doing it… You appreciate that content is as much a tool for data and insight teams, as well...
Publicis-Omnicom: How technology can make this new ad giant nimble again 31 Jul 2013 | 02:41 pm
In light of Publicis-Omnicom’s historic mega-merger, idio’s Marketing Director, Adam Henderson, formerly Global Brand Manager of Jaguar Land Rover, looks at how technology will be the savior of an inc...
idio for ExactTarget launches on ExactTarget HubExchange 16 Jul 2013 | 08:33 pm
idio is pleased to announce that the idio for ExactTarget is now available on ExactTarget’s HubExchange. From Tuesday 18th July, ExactTarget customers will be able to download and install idio for Ex...
The Future of Digital Media Breakfast – A review 3 Jul 2013 | 04:03 pm
Last week, idio held a Future of Digital Media breakfast with industry titans Sam Duncan-Brown (Head of Innovation, DMG Media) and Tim Faircliff (MD, Association of Online Publishers). The beleaguere...
Adobe acquires Neolane: From managing campaigns to managing interactions 28 Jun 2013 | 07:13 pm
Congratulations to our friends at Neolane, who this morning announced to the world that they had been acquired by Adobe for the princely sum of $600 million. This morning’s deal comes hot on a wave o...
Campaigns are one-night stands, a customer relationship is for life 24 Jun 2013 | 07:48 pm
It’s a Friday night. You’ve prepared all week for this. The big event. You’re looking good. You know what your proposition is. Hopefully, it will work on someone. You reach the club. It’s filled w...
idio Raises $2.35m Investment from Notion Capital to deliver the next phase of marketing 20 Jun 2013 | 08:56 pm
At idio, we see a market that is rapidly consolidating. We have seen Eloqua purchased by Oracle for $871 million in December 2012 to be part of their Marketing Cloud and Salesforce bought ExactTarget ...
Salesforce acquires ExactTarget: still no decisioning capabilities 4 Jun 2013 | 07:31 pm
In a move which would surprise only the most unobservant of software analysts, Salesforce has acquired ExactTarget for a reported $2.5 billion. Salesforce’s acquisition of ExactTarget is a continuatio...
The Future of Digital Media 3 Jun 2013 | 03:43 pm
With any opinion piece on the ever-popular topic of ‘The Future of Media’, the author has the luxury of knowing that readers will have read so many other future-gazing opinion pieces that he or she w...
