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How fast does your internet really need to be? 17 May 2013 | 05:35 pm
It’s a given these days that having a quick, reliable home broadband connection is essential for functioning in a variety of areas – allowing you to work, relax, shop and instantly empower yourself wi...
Mobile Path to Purchase Study Shows Higher and Earlier Engagement, Local Focus 17 May 2013 | 04:00 pm
As mobile device adoption continues to skyrocket, mobile consumers are searching earlier during their purchase cycle and more consumers are reaching for their mobile devices for locally-relevant infor...
Hundreds of millions of online ads are ‘worthless’ 17 May 2013 | 11:04 am
Global advertising is worth $438bn. That is a massive sum of money and as media becomes more digital, it is only going to increase. With such a huge amount of money at stake, you would think every pen...
Current and Relevant: How to Find the Coolest New Tools on the Block 16 May 2013 | 11:59 pm
This post is the second in a three-part series with practical tips for marketers to pursue social and digital innovation. Read the first post on maximizing your personal social media usage here. Want...
Does location data matter? Not how you think it does. 16 May 2013 | 05:35 pm
By David Petersen, CEO, Sense Networks Location-based mobile advertising, and its typical application of geo-fencing, is one of today’s hottest mobile marketing’s topics. However, the true power of lo...
One, Two, Three More Steps to Improve Your Branding Score 15 May 2013 | 10:06 pm
As consumers we know “brands” simply as a particular product or service we like or dislike. However, as a business owner we know there are several factors to be considered before consumers can truly i...
Firefox Power Shifts Reveal Need for Market Evolution 15 May 2013 | 04:31 pm
As we test the pre-release versions of Firefox 22, the furor regarding the browser's blocking of third-party cookies continues to capture minds. While the fact of the change is undeniable, it is usele...
How Do You Set The Right Price For Your Startup’s Product or Service? 15 May 2013 | 02:00 pm
In my experience, there are five ways to price a product or service: Premium pricing – top of the market Bargain pricing – bottom of the market Prime + 2 pricing – prebuilt-in margin Total cost of ow...
JCPenney is both the dumbest and smartest company ever 15 May 2013 | 12:36 am
This is the first thing I've written in a while that doesn't include satire, but JCPenney deserves it. Over the course of a year, this brand has proved that it is both completely incompetent at readin...
On the Path to Creating a More Progressive Attribution Model 14 May 2013 | 09:51 pm
Ask any online marketer about their latest campaign and you’ll likely hear their results in the form of performance metrics such as click-through-rates, impressions, and of course, post-impression con...
