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Why We Agree to and Achieve Goals 1 Aug 2013 | 09:44 pm

By:  Steve Martin, CMCT Imagine you need to persuade an individual or a group of people to complete a task that will take time, multiple steps and actions in order to achieve it.  Would you be more e...

Harvard Business Review Releases a New Interview on Influence 28 Jun 2013 | 08:38 pm

The Harvard Business Review just published a new interview with Dr. Robert Cialdini on his insights into the uses and abuses of influence by Sarah Cliffe, Executive Editor. For some new insigh...

Why Giving First Isn’t Enough and What You Can Do About It. 6 Jun 2013 | 10:00 pm

Inside Influence Report, June 2013      Steve Martin, CMCT. For regular worshipers attending Sunday prayers at St. John’s Church in the parish of Kirkheaton, a Yorkshire village in Northern England, t...

How to Move Forward by Stepping Back 2 May 2013 | 10:00 pm

By Steve Martin, CMCT Today’s increasingly complex business world can serve up some pretty challenging situations that even the most seasoned of us will find difficult to navigate through. Thankfully ...

How You Can Sabotage Your Own Good Intentions 2 Apr 2013 | 10:38 pm

By Steve Martin, CMCT You do your best to recycle whenever you can, right? Maybe the company you work for has a pro-environmental policy that encourages staff to use less paper and to recycle as much ...

Just for you, __(insert your name here)__: A Stormy Lesson in Influence 4 Mar 2013 | 09:45 pm

 By Steve Martin, CMCT  In late October 2012 Hurricane Sandy bulldozed its way through the Caribbean and across the Mid-Atlantic before hitting land again in the North-Eastern United States causing a ...

Not Wanting to Miss Out. Why 1 + 1 Sometimes Equals More Than 2 4 Feb 2013 | 09:52 pm

By: Steve Martin As any good economist will tell you, people respond to incentives. But as a behavioral psychologist will also point out, peoples’ responses to incentives will be influenced as much by...

New Year! New Contest! 2 Jan 2013 | 10:02 pm

 Contest Ended……..stay tuned for more chances to win!         Twitter contest details:  click here!     10 People will win:          

Why Some People Don’t Always Follow the Crowd. Identifiable but Not Identical. 18 Dec 2012 | 11:46 pm

Steve Martin, CMCT Social Proof, at some point most of us will have succumbed to its powerful draw. Perhaps we’ve chosen the busy restaurant over the quieter one, been carried along by the momentum of...

The Backstory of Cialdini & His Research 10 Dec 2012 | 11:23 pm

    This new article just came out from Psychology Today written by Dr. Douglas Kenrick

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