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The Value of a Stage-Gate Process 15 Jul 2013 | 07:00 pm
Most of us appreciate that business success and repeat sales have always been a combination of having a compelling proposition and targeting the right people in the right way with activities and resou...
Blame, Trust and Fairness in the Financial Services Industry – Revisited 16 May 2013 | 01:21 pm
Trust takes a lifetime to build, and can be destroyed in a heartbeat. In 2011 we looked at how the global financial crisis was impacting public perceptions of the financial services industry, and this...
Trust Issues 22 Mar 2013 | 03:52 pm
We’re about to revisit ‘Trust’, a topic that’s constantly top of mind amongst our clients. Back in 2011 we published a paper called Blame, Trust and Fairness in the Financial Services Industry, and tw...
The Ghost of Christmas Past – 2012 14 Jan 2013 | 09:09 pm
We hope you had a good Christmas. In fact, we’re in the process of quantifying just how good, based on a number of single question polls which we’re running through Toluna’s UK panel. We did the same ...
Happy Christmas 18 Dec 2012 | 05:00 pm
We’d like to take this opportunity to wish all of our clients and contacts a relaxing and Happy Christmas. In lieu of sending out Christmas cards, as in previous years, we have donated the money this...
A World of Choice? 29 Nov 2012 | 10:05 pm
Over the years, the issues of market maturity and saturation have been themes many of us have faced in discussions with retailers around listings for new products. We’ve worked out a simple way to get...
Just a Minute 28 Nov 2012 | 08:01 pm
What’s your elevator pitch? Tell me about what you do in one minute? What should I take-away from this conversation? You’re different how? We spend a lot of time refining our answer to these questions...
@thegoodpitch – Tips and Hints on Good Pitches 9 Nov 2012 | 04:15 pm
If you’re not familiar with the work of the IPA, I’d strongly recommend that you invest a little time to watch some of the excellent events they run with key note media industry speakers such as BBH’s...
Unleash the Power of Your Customer Database 30 Oct 2012 | 03:14 pm
Back in May, Phil wrote a post on The Power of the Customer Database. In it he noted that an increasing number of clients were coming to us with a request to use their opted-in customer database for r...
London 2012 Olympics and Paralympics – Free Paper Download 3 Oct 2012 | 03:51 pm
Following a successful launch to our distribution list, our free paper on themes around the London 2012 Olympics and Paralympics is available here for you to download and keep.
