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Netflix for the business person 25 Aug 2013 | 08:01 pm
I was speaking at ProductCamp Atlanta recently, where I delivered a presentation on how to integrate podcasting into your product marketing. In preparing for the presentation, I was wondering how to ...
Hacking email marketing 21 Aug 2013 | 10:37 pm
[reading this via email? click here to listen] Thrilled to be a monthly guest on Dan Waldschmidt’s show, Edgy Perspectives. Here are some notes from the show page on our recent conversation around em...
Context matters: marketing vs. sales 14 Aug 2013 | 06:54 pm
When it comes to your strategic implementation of a social media strategy, from what context are you operating? From a sales perspective? Or a marketing perspective? Knowing this matters. The contex...
One piece at a time… 12 Aug 2013 | 05:00 am
Like you, I often get task overwhelm. As of this writing, my TO DO list contains 55 items. My inbox has seven emails I need to process. And staring at me on the walls are post-its for five client inv...
Join the conversation already going on in your prospect’s mind 7 Aug 2013 | 05:51 am
I was listening to a podcast recently by John Carlton, one of the most successful and prolific copywriters on the planet (and a future guest on my show). During the broadcast, he said the line “You h...
Tony Stubblebine’s keys to success: community, momentum, and Lift 30 Jul 2013 | 09:40 am
[listening via email? click here to listen now!] Click on the image to check out Lift! I was very pleased to welcome Tony Stubblebine to the show! Tony is the co-founder and CEO of Lift, a personal ...
Why are you going after the dumb leads? 26 Jul 2013 | 05:48 pm
Had a scintillating podcast conversation with Tom Martin yesterday about smart sales leads. Tom was on our Business in the Morning radio show to promote his upcoming book, The Invisible Sale. [we wil...
Am I really a media company? 22 Jul 2013 | 06:43 am
Wow, when I think through how my businesses and my personal focus have evolved over time, I cannot help but be amazed. Intrepid was originally founded as a direct marketing shop. Then I evolved to a ...
I’ve always done it this way 19 Jul 2013 | 08:03 pm
Nothing stirs up more consternation in my mind than the phrase, “I’ve always done it this way.” As I explore in this essay, forcing change upon yourself, whether that be in business or in the general...
David Meerman Scott: Success online still just comes down to knowing your buyer personas 17 Jul 2013 | 06:17 pm
A real pleasure to welcome back David Meerman Scott, who is a speaker, strategist, and best-selling author of multiple books, including The New Rules of Marketing + PR. On today’s show, we discussed ...
