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Ideal Car Preferences by Age and Estimated Total Household Income 2 Aug 2013 | 10:17 pm
Using our Economic Cohorts framework, we decided to take a look at “ideal” car preferences based on age and estimated total household income. What types of vehicle do households in each group prefer?
Portfolio Allocation by Wealth Tier 2 Aug 2013 | 07:23 pm
The amount of estimated total assets that households have has a significant effect on how they invest. Let’s take a look at the average portfolio allocation for three wealth tiers. Mass Market househo...
Generational Income Trends in Key California Regions 3 Jul 2013 | 11:50 pm
California is the most heavily populated state in the U.S. with over 33 million residents. The map to the right shows the estimated total household income (wage income plus income generated from inves...
IRA Assets: Concentrated by County and State 4 Jun 2013 | 06:56 pm
Many investors are saving for their futures, however most Individual Retirement Account (IRA) assets are concentrated in just a few states and counties. The states with the darkest shading have the mo...
Estimated Discretionary Spending by Age Tier 4 Jun 2013 | 06:32 pm
This month we decided to take a look at the distribution of spending across different age tiers. The size of the bubbles in the chart and the y-axis represent the estimated discretionary spending of e...
Unique Investments: Where Do These Consumers Live? 14 May 2013 | 07:17 pm
IXI Services tracks investments for over 65 security types to help financial marketers better target households that prefer these types of investments. Let’s take a look at the markets with the highes...
Top Vacation Destinations for High Income Households 14 May 2013 | 06:52 pm
With the summer travel season on the horizon, we decided to take a look at the travel preferences of high income households ($100K-$200K estimated annual household income). The maps in this post show ...
Discretionary Spending Power of Millennials 23 Apr 2013 | 02:03 am
Millions of millennials are becoming entrenched in the U.S. workforce and the purchasing power of these young households is on the rise. Out of the top millennial markets, which markets have the highe...
Client Success: 16 Mar 2013 | 12:08 am
With IXI’s Economic Cohorts segmentation system, a high end cruise company was able to identify more than half of their customers from less than 3.5% of the population for one of their popular cruise ...
The “Rich” – Where Are They? 2 Mar 2013 | 06:00 pm
Recently, the nation’s top tax bracket was redefined as individuals earning at least $400,000 and couples making at least $450,000 annually. These households represent approximately 1% of the nation’s...
