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Who are your customers talking to? 22 Aug 2013 | 10:52 pm
Do you ever feel B2B customers are overlooked and understudied? We couldn’t agree more. With our recent application of Google’s Zero Moment of Truth (ZMOT) in our Marketing in the Morning seminar, we’...
My event experience was unforgettable. Sincerely, Your Guest 15 Aug 2013 | 09:29 pm
It’s much easier to meet an individual’s needs at a dealer event with 60 participants than it is during an event of 1,000+ participants. But I don’t let myself or my event staff off the hook. And neit...
Baby Boomers [Infographic] 10 Aug 2013 | 12:17 am
After WWII, the soldiers came home and life in America changed. Not to discount the tenacity, heartache and strength of these soldiers and their families, but what changed America the most was the bab...
My Bright Idea: Siri, the Analyst 2 Aug 2013 | 12:23 pm
A friend of mine uses Siri instead of hiring a personal assistant. Siri types out his text messages. She answers his questions. She calls him by his name, “Hot Stuff,” and keeps him organized. She doe...
How to make your brand ‘Hipster’ 26 Jul 2013 | 12:17 pm
Are you looking to modernize your brand? Perhaps you’ve realized the need to keep your brand relevant to your customers? Make it a bit more “hip”? Take a cue from these famous brands: LEGO, Old Spic...
JMG Welcomes Summer Interns 22 Jul 2013 | 12:56 pm
Jackson Marketing Group (JMG), South Carolina’s second largest integrated marketing communications agency, announces the additions of Victoria Sparkman and Gage LaGreca as summer interns. Sparkman .....
Your Brand Spokesperson is Closer than You Think 19 Jul 2013 | 06:53 pm
One dynamic spokesperson. That’s all you need. But how do you find the best person for this important job? In the past, we’ve covered topics related to hiring personalities or even models to speak on...
JMG Grows Interactive Team 15 Jul 2013 | 10:25 pm
Jackson Marketing Group (JMG), South Carolina’s second largest integrated agency, welcomes Josh Blaha as interactive developer. Blaha comes to JMG with extensive experience in building and maintainin...
Alternative-infused Brainstorming [Infographic] 12 Jul 2013 | 12:20 pm
Picture this scenario: you’ve gathered your marketing team to start planning for 2014. All of you sit around a conference table with coffee in-hand. Because your marketing campaigns are a bit stagnate...
Oldsmobile, Pan Am and Zenith… How to avoid being next! 9 Jul 2013 | 12:57 pm
Each year 24/7 Wall St., an online publisher of financial news and opinions, lists 10 American brands that are predicted to fail. Tragically, their predictions for these brands are rather accurate. ...
